TV Asahi Sets Goal to Double Anime Production by 2030
TV Asahi announced a four-year management plan aiming to double its anime production capacity by March 2030. The commercial broadcaster, known for Doraemon and Crayon Shin-chan, intends to shift from a television broadcasting business to one centered on IP creation. The plan follows recent successes with anime investments like Hell Teacher: Jigoku Sensei Nube and Medalist. TV Asahi will increase the number of anime projects where it leads the production committee, retaining a greater share of licensing royalties to boost anime business profits by 50 percent. It also plans deeper collaboration with subsidiary Shin-Ei Animation and major shareholder Toei Animation. The broadcaster will expand late-night anime slots from three and strengthen ties with streaming service Abema. India is a target for IP growth, building on Crayon Shin-chan's success there. TV Asahi also seeks to recruit creators for a generative AI studio for anime, dramas, and commercials. The company says it remains committed to television after securing top viewer ratings last year.