TV Asahi Sets Goal to Double Anime Production by 2030
TV Asahi is restructuring its core business model from linear broadcasting to IP ownership, a strategic shift that mirrors broader industry moves toward production committee leadership and global licensing.
Reporting from 1 sources: Animenomics.
TV Asahi announced a four-year management plan aiming to double its anime production capacity by March 2030. The commercial broadcaster, known for Doraemon and Crayon Shin-chan, intends to shift from a television broadcasting business to one centered on IP creation. The plan follows recent successes with anime investments like Hell Teacher: Jigoku Sensei Nube and Medalist. TV Asahi will increase the number of anime projects where it leads the production committee, retaining a greater share of licensing royalties to boost anime business profits by 50 percent. It also plans deeper collaboration with subsidiary Shin-Ei Animation and major shareholder Toei Animation. The broadcaster will expand late-night anime slots from three and strengthen ties with streaming service Abema. India is a target for IP growth, building on Crayon Shin-chan's success there. TV Asahi also seeks to recruit creators for a generative AI studio for anime, dramas, and commercials. The company says it remains committed to television after securing top viewer ratings last year.
TV Asahi's four-year blueprint, announced on February 18, 2026, targets a doubling of anime production by the end of the decade. The plan comes after the broadcaster saw returns from leading production committees on titles like Hell Teacher: Jigoku Sensei Nube and Medalist. By taking the lead producer role on more projects, TV Asahi aims to capture a larger portion of licensing revenue, with a goal of increasing anime business profits by 50 percent. The company will also increase collaboration with Shin-Ei Animation, the studio behind Doraemon and Crayon Shin-chan, and Toei Animation, in which TV Asahi holds a major stake. Late-night anime slots will increase from the current three, and the broadcaster plans to deepen its relationship with streaming service Abema, a joint venture with CyberAgent. India is highlighted as a key market for IP expansion, following Crayon Shin-chan's performance there. Separately, TV Asahi is recruiting for a creative studio that will use generative AI to produce anime, dramas, and commercials. The broadcaster stated it remains committed to television after achieving first place in annual viewer ratings for multiple time blocks last year.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Animenomics TV Asahi aims to double anime production