UGREEN is pushing into the Japanese market with an AI NAS line and a consumer marketing campaign. The AI NASync iDX 6011 series is on sale in Japan, and actor Kento Yamazaki is the brand's new ambassador.
UGREEN's Japan operation has moved on two fronts within a week. On September 11, the company held an ambassador and new CM announcement event, appointing actor Kento Yamazaki as the brand's new ambassador. The event showed the new CM and a product lineup that includes the Nexode Air Series, MagFlow Pro Series, Nexode Pro Series, NASync DXP GT Series and AI NAS iDX Series. UGREEN Japan has stated a target of 13 billion yen in 2026 sales, after an average annual growth rate of 68 percent from 2023 to 2025.
Five days later, UGREEN Japan released the AI-equipped NASync iDX 6011 and iDX 6011 Pro. The lineup runs AI processing locally inside the NAS. Features include universal search, conversational search through the assistant Uliya, document summarization and translation, photo organization, and voice memo transcription. Prices are 398,880 yen for the 32GB model, 499,880 yen for the 64GB, and 899,880 yen for the Pro 64GB.
The two stories connect through the iDX series, which appeared in the September 11 product lineup and then went on sale September 15. UGREEN's pitch is on-device processing: the AI features work without sending photos, videos, or documents to the cloud. The coverage frames the products around privacy rather than storage capacity. The ambassador appointment and the NAS launch are the consumer-facing and product halves of the same Japan push, tied to the stated sales target.
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UGREEN Japan released the AI-equipped NASync iDX 6011 and iDX 6011 Pro on September 15. Prices are 398,880 yen for the 32GB model, 499,880 yen for the 64GB, and 899,880 yen for the Pro 64GB. The lineup runs AI processing locally inside the NAS, offering universal search, conversational search through the assistant Uliya, document summarization and translation, photo organization, and voice memo transcription.
UGREEN Japan held an ambassador and new CM announcement event on September 11, appointing actor Kento Yamazaki as the brand's new ambassador. The event showed the new CM and a product lineup that includes the Nexode Air Series, MagFlow Pro Series, Nexode Pro Series, NASync DXP GT Series and AI NAS iDX Series. Yamazaki received a UGREEN AI NAS as a birthday surprise.