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Uma Musume
The Uma Musume: Pretty Derby franchise is mid-way through its first global live tour, with stops in Tokyo, Los Angeles, London, Seoul, and Yokohama, and is running a KFC collaboration starting August 12. The franchise continues to expand merchandise, figures, and collaborations across multiple brands.
Synthesized from 16
Yomimono stories · updated
Aug 7
The Uma Musume: Pretty Derby franchise is in the middle of its first international live tour. The 7th Event World Tour: The Stage opened in Tokyo on June 20-21 at Ariake Arena, with performances by cast members and a surprise reveal of the character Titleholder. The tour will also visit Los Angeles, London, Seoul, and Yokohama, with the Los Angeles stop set for October 22-23 at the Peacock Theater. The tour follows the game's English release in 2025 and its Best Mobile Game win at The Game Awards 2025.
Alongside the tour, the franchise has been active with collaborations and merchandise. A KFC collaboration titled "Uma Musume no Uma Uma Kentucky" starts August 12, with a key visual showing several characters as store employees and Gold Ship as Colonel Sanders. The franchise also partnered with Shadowverse EVOLVE for a mini collaboration in the "Over the Calamity" booster set, featuring Haru Urara and Oguri Cap cards. A new commercial starring jockeys Yutaka Take and Christophe Lemaire promotes a ramen-themed training scenario.
Merchandise continues to expand. Bandai Spirits is releasing prize figures of Rice Shower and Nakayama Festa to complete the BoC'z we\n unit lineup, and the Ichiban Kuji Uma Musume Pretty Derby Vol. 14 lottery includes a Stay Gold GOLD WEEK Figure Last One ver. with a special pose. Animate released collaboration goods featuring a G Gundam-style illustration of Gold Ship by Kazuhiko Shimamoto. Cygames also posted a storyboard-to-final animation comparison video for Gentildonna alongside a recruitment drive for animation designers, signaling continued investment in in-house animation production.
Key facts
- World tour stops
- Tokyo, Los Angeles, London, Seoul, and Yokohama ↗
- Los Angeles concert dates
- October 22-23 at Peacock Theater ↗
- KFC collaboration start date
- August 12 ↗
- Shadowverse EVOLVE mini collab characters
- Haru Urara and Oguri Cap ↗
- BoC'z we\n unit completion
- Rice Shower and Nakayama Festa prize figures complete the seven-member lineup ↗
- Ichiban Kuji Last One prize
- Stay Gold GOLD WEEK Figure Last One ver. with a special pose ↗
- Cygames animation recruitment
- Recruitment drive for animation designers alongside a storyboard video for Gentildonna ↗
Timeline
- Aug 6, 2026 Voice Actor Afumi Hashi Announces Marriage
- Jul 27, 2026 KFC and Uma Musume Collaboration Starts August 12
- Jul 22, 2026 Shadowverse Evolve Reveals Oguri Cap Card in Uma Musume Mini Collab
- Jul 20, 2026 Daiki Kogyo to Sell Tomoe Sakura PVC Garage Kit at Wonder Festival 2026 Summer
- Jul 17, 2026 Uma Musume: Pretty Derby World Tour Concert Lands in Los Angeles on October 22-23
- Jul 16, 2026 Uma Musume's BoC'z we\n Unit Complete With Two New Prize Figures
- Jul 10, 2026 Umamusume 7th World Tour Opens in Tokyo With Titleholder Reveal
- Jul 2, 2026 Scopely Invests in Studio AuKnow, Founded by Former Uma Musume Content Director
- Jun 29, 2026 Yutaka Take and Christophe Lemaire Star in New "Umamusume" Ramen CM
- Jun 22, 2026 Uma Musume: Pretty Derby Franchise Announces First World Tour With Los Angeles Stop
- Jun 8, 2026 Cygames Posts Uma Musume Storyboard Video Alongside Animation Designer Recruitment
- Jun 6, 2026 Good Smile Fest 2026 Tokyo Unveils New Figures Across Multiple Anime and Game Lines
- Jun 5, 2026 Kazuhiko Shimamoto Draws Gold Ship and Animate Store Manager in G Gundam-Style Collab Art
- Jun 4, 2026 Ichiban Kuji Uma Musume Pretty Derby Vol. 14 Last One Prize Revealed
- May 31, 2026 Shogakukan Scandal Widens as Second Convicted Creator Found on MangaOne
- May 30, 2026 250 Itasha and Itabikes Gather at Arc Championship 2026 in Shiga
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Claim activity
When a claim about Uma Musume was confirmed, debunked, or disputed against
open-web sources. The record stays even after a claim drops off the facts list.
- Confirmed Afumi Hashi voices Uma Musume Sep 5 · source
All coverage
Sep 18
Alter is producing a 1/7 scale figure of Uma Musume Pretty Derby's Rice Shower in her [Yummy Dreamy Fairy] race outfit, priced at 28,380 yen and scheduled for September 2027. The sculpt by sai poses her after the choreography for "Umasugi! Gourmet Parade" from the training scenario "Harvest! Full Belly! Grand Food Festival," with swappable parts for two expressions and two poses. Alter also re-releases its Agnes Tachyon figure at 23,980 yen for June 2027.
Sep 17
The Uma Musume franchise announced on Thursday it has partnered with MotoGP for the Grand Prix of Japan 2026. A 155-meter sign will rise above the track at the Motegi Circuit in Tochigi Prefecture, and voice actor Tomoyo Takayanagi will fly the checkered flag during the Moto2 and Moto3 races on October 4. Special photo spots and signage will also appear near the grandstand entrance.
Sep 16
Sega Plaza's official X account announced that Mayoi Hachikuji from the Monogatari Series will join Sega's prize figure line XStellar this winter. Item images were published alongside the announcement, which carried the tag 2027 Sega Prize New Product News and stated the figure is confirmed to appear in UFO catchers this winter. The same account, on the same day, announced two Uma Musume: Pretty Derby prize items: XStellar -Almond Eye- / -Curren Bouquetd'or- STARTING FUTURE and Fuwapuchi Plush Vol.9. Those Uma Musume items are also slated to appear in Sega Prize around this winter, with development images released. Both announcements came from Sega Plaza's account on September 16, 2026. Prize figures are arcade crane game awards rather than retail releases.
Sep 10
Admire Vega from Uma Musume Pretty Derby is being released as a 1/7 scale figure wearing her racing outfit Glacialis Vega, with preorders open at AmiAmi. The figure is made by Fat Company, stands about 260mm tall, includes a dedicated base and an alternate facial expression part, and is scheduled for release in August 2027 at a reference price of 28,800 yen.
Aug 22
Bandai will release Uma Musume Pretty Derby Twin Wafer Special R 2026 at confectionery sections of mass retailers nationwide starting August 24. The edition introduces Dress Costume, Starting Future Costume, and Space Running Girls <Cosmo Puella> cards, with a lineup of 30 types including Still In Love and Stay Gold. Dress Costume cards may feature foil-stamped reproduced cast signatures. Each pack costs 198 yen including tax.
Aug 6
Afumi Hashi, the voice of Mejiro Ryan in the Uma Musume Pretty Derby franchise, announced on Tuesday that she married a non-celebrity. In a statement posted online, she thanked her fans and joked with a double pun about continuing both her work and her oshi activities. The announcement drew 18,000 likes and over 560 replies.
Jul 27
Kentucky Fried Chicken and Cygames' Uma Musume Pretty Derby will launch a collaboration campaign titled "Uma Musume no Uma Uma Kentucky" on August 12. The key visual, released on KFC's official X account, shows characters Dantsu Flame, Agnes Tachyon, Manhattan Cafe, Red Desire, Buena Vista, Stay Gold, and Lucky Lilac dressed as KFC store employees. Gold Ship appears as Colonel Sanders. The collaboration's full details will be announced during the "Paka Live TV' #5" broadcast on July 29 at 8:00 PM. This is not the first tie-up between the two brands; previous collaborations have included in-game item packs and limited-time meal sets. The campaign is expected to run at KFC locations in Japan, though specific menu items or merchandise have not yet been revealed.
Jul 22
Bushiroad revealed new details for Shadowverse EVOLVE at the Bushiroad TCG Strategy Presentation 2026 Summer on July 22. The presentation covered upcoming booster packs, a mini collaboration with Uma Musume Pretty Derby, and a world tournament scheduled for April 25, 2027. The booster pack "Academy Royal" is set for release on July 31, and the set "Over the Calamity," which includes cards from the 22nd card pack of the digital Shadowverse, will launch on October 2. The mini collaboration within "Over the Calamity" features Uma Musume characters Haru Urara and Oguri Cap. The abilities of the "Oguri Cap (Full Speed)" card were shown for the first time. Reprint cards from the EX collaboration pack "Uma Musume Pretty Derby" will also be included, with some cards getting special Uma Musume card frames. Shadowverse EVOLVE is a physical trading card game based on Cygames' digital card game Shadowverse, first released in 2022.
Jul 20
Daiki Kogyo will sell a limited PVC garage kit of Tsutafu Toshiko's original character Tomoe Sakura at Wonder Festival 2026 Summer, held July 26, 2026, at Makuhari Messe in Chiba. The 1/5 scale kit stands approximately 325mm tall and costs 12,000 yen at the event. The kit features cast-off swimsuit top, bottom, and necktie, plus interchangeable arm parts that allow display in clothed or unclothed states. Decal data is available for download from Daiki Kogyo's website. The kit is sculpted by Tsutafu Toshiko and will be sold at the Daiki Kogyo booth in the 18+ area. Wonder Festival 2026 Summer advance tickets cost 3,500 yen, with U22 and afternoon discounts available. Same-day tickets are 4,000 yen, and priority admission is 7,500 yen.
Jul 17
The Uma Musume: Pretty Derby franchise announced its 7th Event World Tour: The Stage will stop at Los Angeles' Peacock Theater on October 22-23, with 17 cast members. Tickets go on sale July 23. The tour, which began in Tokyo in June, will also visit London, Seoul, and Yokohama, marking the franchise's first global live performances.
Jul 16
Bandai Spirits will release prize figures of Rice Shower and Nakayama Festa from the Uma Musume unit BoC'z we\n in December. The two figures complete the seven-member lineup of the unit, which originated as an April Fools' project. Previous figures for other members were released earlier in 2026.
Jul 10
Cygames held the opening show of the first Umamusume world tour on June 20-21 at Ariake Arena. The two-day event featured performances by cast members, historical references to real horse racing, and a surprise appearance by the voice actor for newly announced character Titleholder. The concert included songs from the game's recent scenarios and a tribute to the franchise's global growth since its English version launched in 2025.
Jul 2
Scopely announced a strategic investment in Studio AuKnow, a game development studio founded by Takuma Akitsu, former content director for Uma Musume Pretty Derby. The studio is developing new titles for mobile and PC with staff from major franchises. The investment expands Scopely's presence in the Japanese market.
Jun 29
Cygames released a new "Umamusume Pretty Derby" commercial featuring jockeys Yutaka Take and Christophe Lemaire. The "Rich Flavor" edition is themed around ramen, tying into the new training scenario. Lemaire sings a homage to the 1992 Sharan Q song "Ramen Daisuki Koike-san no Uta" in the ad. A second CM with Uma Musume characters also launched.
Jun 22
Cygames revealed the stops for the Uma Musume: Pretty Derby - 7th Event World Tour: The Stage global tour, following its Tokyo kickoff on June 20-21. The tour will visit Los Angeles, London, Seoul, and Yokohama, marking the franchise's first global live musical performances. The Los Angeles event is set for the Peacock Theater.
Jun 8
Cygames announced a recruitment drive for animation designers and shared a storyboard-to-final-animation comparison video for Gentildonna from Uma Musume Pretty Derby. The video shows how the finished effects of fire and lightning match the storyboard's composition and instructions.
Jun 6
Good Smile Fest 2026 Tokyo, held on June 6, 2026, featured a wide array of new figure prototypes and painted samples from Good Smile Company. The event included first-time exhibitions of polyester and polyurethane figures from 'New Panty & Stocking with Garterbelt,' a color sample of Cutie Honey from 'Cutie Honey Nova,' and figures from 'City the Animation' featuring Minami Mitori, Niikura, and Izumi Wako. In the game titles category, new items included a Nendoroid of Hideo Kojima, painted samples of Tidus and Yuna from 'Final Fantasy X,' and figures from 'Fate/Grand Order,' 'Steins;Gate,' and 'Bunny Garden 2.' The social game edition showcased numerous figures from 'Azur Lane,' including Howden Leeuw, New Jersey, Taihou, and Mogador, as well as items from 'Uma Musume: Pretty Derby' and 'Fate/Grand Order.' The event also displayed 'POP UP PARADE BEACH QUEENS' figures of Rei Ayanami and Asuka Langley Shikinami from 'Evangelion: New Theatrical Edition' and a prototype from 'Mononoke the Movie: The Medicine Seller.'
Jun 5
Animate will release Uma Musume collaboration goods on June 6, featuring a special illustration by Kazuhiko Shimamoto of Gold Ship and the Anime Store Manager striking a "Goooooold Fingaaaaa!!" pose inspired by Mobile Fighter G Gundam. The lineup includes acrylic stands, can badges, T-shirts, and more, available at Animate stores nationwide and online.
Jun 4
Bandai Spirits announced the Last One prize for Ichiban Kuji Uma Musume Pretty Derby Vol. 14 is the Stay Gold GOLD WEEK Figure Last One ver., featuring a special pose. The lottery will be released sequentially from October 17, 2026, at 920 yen per draw.
May 31
TheOASG Podcast reports that Shogakukan's MangaOne editorial department admitted it allowed manga creator Shoichi Yamamoto to publish under a pen name after his 2020 arrest and conviction for a sex crime. The department also hid his past from the artist drawing the series. Shogakukan later revealed that Tatsuya Matsuki, the act-age writer convicted in 2020, was also working on the service under a pen name. An investigative committee with lawyers has been formed.
May 30
The Arc Championship 2026 itasha event was held on May 24 at Okuibuki Motor Park in Maibara City, Shiga Prefecture, drawing 250 fan-decorated vehicles. Concurrent events Aiste 2nd and Atabui 2026, themed around VTubers and the Idolmaster series, also took place at the venue.