Urusei Yatsura's current merchandise cycle is centered on a Shogakukan-published new edition of all 34 volumes and a Freeing 1/4 scale Lum figure. The new edition is among the featured titles in Amazon's Manga Weekend Festival, which ran September 11 to 13.
Two merchandise announcements frame where Urusei Yatsura sits in 2026. In August, Freeing opened pre-orders on Amazon.co.jp for a 1/4 scale bunny figure of Lum in its B-style line. The piece is about 465 mm tall, wears a matte-finish pink bunny suit, and costs 36,300 yen, with release scheduled for November 30, 2026. The prototype is by Seizo of Heartstrings, with production cooperation by Dragon Craft and paint by yozakura.
A month later, the series appeared in Amazon's Manga Weekend Festival, a September 11 to 13 promotion with a "Nostalgic 2000s Works" theme and 50 percent point-back on all volumes. The featured edition is Rumiko Takahashi's Urusei Yatsura [New Edition], all 34 volumes, which uses new cover illustrations. It also carries "My Lum x 34," a set of Lum drawings by 34 Shogakukan manga artists, one per volume.
The distinction that matters to a buyer is format: those Lum illustrations are not in the digital edition. The promotion puts two decisions in front of a reader, the point-back price and whether to take the print run with the gallery or the digital version without it.
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Amazon's Manga Weekend Festival runs September 11 to 13 with a "Nostalgic 2000s Works" theme and 50 percent point-back on all volumes. Rumiko Takahashi's Urusei Yatsura [New Edition], all 34 volumes, is among the featured titles. The new edition uses new cover illustrations and includes "My Lum x 34," Lum drawings by 34 Shogakukan manga artists, one per volume; those illustrations are not in the digital edition.
Freeing is taking pre-orders on Amazon.co.jp for a 1/4 scale bunny figure of Lum from Urusei Yatsura. The B-style piece stands about 465 mm tall, wears a matte-finish pink bunny suit, and is priced at 36,300 yen. Release is scheduled for November 30, 2026. The prototype is by Seizo (Heartstrings), with production cooperation by Dragon Craft and paint by yozakura.