Wiggle Wiggle Beauty Line Wiggly Starts Japan Rollout On October 9
BM Smile Japan will begin the full-scale Japan rollout of wiggly, the beauty line of the Korea-born lifestyle brand wiggle wiggle, on Friday, October 9, 2026. The launch covers two lines, matcha and turmeric, each with a cleansing oil and a facial cleanser, plus two Dual Cleansing Brush colors and a 5-in-1 Multi Cleansing Device, sold through several channels.