Wiggle Wiggle Beauty Line Wiggly Starts Japan Rollout On October 9
Wiggle wiggle built its Japan business on colorful accessories and interior goods, and wiggly extends that same brand identity into cleansing products sold both in its Harajuku store and on Amazon and Qoo10.
Reporting from 1 source: ASCII.jp.
BM Smile Japan will begin the full-scale Japan rollout of wiggly, the beauty line of the Korea-born lifestyle brand wiggle wiggle, on Friday, October 9, 2026. The launch covers two lines, matcha and turmeric, each with a cleansing oil and a facial cleanser, plus two Dual Cleansing Brush colors and a 5-in-1 Multi Cleansing Device, sold through several channels.
The wiggly launch carries six products: the Matcha Deep Pore Foam Cleanser and Matcha Deep Pore Capsule Cleansing Oil, the Turmeric Gentle Glow Capsule Cleansing Oil and Turmeric Gentle Glow Foam Cleanser, the Dual Cleansing Brush in blue and purple, and the 5-in-1 Multi Cleansing Device. BM Smile Japan handles the rollout and says more products will follow. Sales run through WIGGLE WIGGLE.ZIP HARAJUKU, the official online store, Amazon, Qoo10, and TikTok Shop.
- Matcha Deep Pore Foam Cleanser: matcha line facial cleanser
- Matcha Deep Pore Capsule Cleansing Oil: matcha line cleansing oil
- Turmeric Gentle Glow Capsule Cleansing Oil: turmeric line cleansing oil
- Turmeric Gentle Glow Foam Cleanser: turmeric line facial cleanser
- Dual Cleansing Brush - Blue: cleansing brush, blue
- Dual Cleansing Brush - Purple: cleansing brush, purple
- 5-in-1 Multi Cleansing Device: cleansing device
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.