Takara Tomy Group to Rename TOMY Company as TAKARATOMY in 2027
Takara Tomy Group announced a new corporate logo and said full-scale use begins Thursday, April 1, 2027, the first change to the logo mark since Takara and Tomy merged in 2006.
1 source 30m ago
Reporting from 1 source: Dengeki Hobby Web.
Why it matters
The rename puts names and logos that differed by country and region under one TAKARATOMY identity, which the group says it needs to carry 'Asobi' beyond toys to a wider range of generations.
Key Facts
- Takara Tomy Group will begin full-scale use of its new corporate logo on Thursday, April 1, 2027.
- The logo mark is the first change since Takara and Tomy merged in 2006.
- The English company name changes from TOMY Company, Ltd. to TAKARATOMY Corporation.
- Takara Tomy Arts becomes TAKARATOMY ARTS Corporation, and Tomytec becomes Takara Tomy TEC and TAKARATOMY TEC Corporation in English.
- President and CEO Akio Tomiyama said the group aims to evolve from 'Takara Tomy of toys' to 'Takara Tomy of Asobi.'
The English company name moves from TOMY Company, Ltd. to TAKARATOMY Corporation. Takara Tomy Arts becomes TAKARATOMY ARTS Corporation; Tomytec becomes Takara Tomy TEC in Japanese and TAKARATOMY TEC Corporation in English. Overseas group companies, including TOMY International, Inc. in Illinois, will follow in sequence.
The new mark is built from the katakana for 'Asobi' and, the company says, draws on Japanese aesthetics and culture. The renaming reaches past the parent: Takara Tomy Arts becomes TAKARATOMY ARTS Corporation, Tomytec becomes Takara Tomy TEC and TAKARATOMY TEC Corporation in English, and overseas arms such as TOMY International, Inc. in Illinois will take TAKARATOMY names in sequence. Representative Director, President and CEO Akio Tomiyama described the goal as evolving from 'Takara Tomy of toys' to 'Takara Tomy of Asobi,' with group companies acting as one under 'ONE TAKARATOMY.'
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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Sources
- Dengeki Hobby Web タカラトミーグループがコーポレートロゴマークを初刷新！企業ブランドも「TAKARATOMY」に統一