Takara Tomy Launches ENJOYN GAMES Indie Publishing Brand
Takara Tomy announced on November 4, 2026 that it has launched ENJOYN GAMES, an indie game publishing brand that will partner with developers in Japan and overseas to sell and promote games on Steam.
3 sources 37m ago
Reporting from 3 sources: 4Gamer.net, KAI-YOU, Denfaminicogamer.
Why it matters
Takara Tomy, a toy maker known for Tomica and Plarail, is entering game publishing as a Steam-facing indie label rather than a console toy tie-in line, and it is taking pitches from outside developers.
Key Facts
- Takara Tomy announced the ENJOYN GAMES indie game publishing brand on November 4, 2026.
- Jinro Burger releases on Steam on November 10, 2026 for 880 yen and supports up to six players.
- Little Cheese Works is developed by BUBBLE GUM and is scheduled for release in Q4 2026 with price undecided.
- Sloppy Forgeries is developed by Playful Systems and is scheduled for November 14, 2026, with ENJOYN GAMES handling publishing in Japan.
- Livestreams for Jinro Burger are scheduled for November 8 with Majime ni Yabacity and November 10 with six NIJISANJI livers.
The first lineup is three titles, released sequentially from November. Jinro Burger, a hidden-role party game from developer uracon, arrives November 10 at 880 yen, with up to six players split into clerks and spies building a single hamburger and voting on suspects when sabotage ruins the cooking. It also carries a single-player story mode. Little Cheese Works, from BUBBLE GUM, is a co-op stealth game for two to four players cast as mice hauling cheese past cats, scheduled for Q4 2026 with price undecided. Sloppy Forgeries, from Playful Systems, is a drawing contest in which players copy famous paintings within three minutes using 4 to 6 colors and three brush sizes, with undo and fill disallowed; it is scheduled for November 14 with ENJOYN GAMES handling Japanese publishing. Takara Tomy is also accepting pitches from developers.
The launch comes with two livestreams tied to Jinro Burger. Majime ni Yabacity, a six-member game commentary group, streams an early session at 20:00 on November 8. Six NIJISANJI livers, Suzuna Nanase, Berry Saotome, Tamako Kirara, Soma Sakayori, Trout Nagisa and Wen Akagi, stream on the release date at 20:00 on November 10. A new promotional video for Jinro Burger is on the official Takara Tomy YouTube channel, and the Steam store page has been renewed.
The three titles differ in scope. Jinro Burger is a complete package with a set price. Little Cheese Works and Sloppy Forgeries both list undecided pricing, and Sloppy Forgeries is already published by Playful Systems abroad, with ENJOYN GAMES handling only Japan. The co-op game's design turns voice chat into a mechanic: cats on stage wake at the sound of talking, so players coordinate in whispers while carrying cheese, and a failed run pays nothing. Sloppy Forgeries scores copies pixel by pixel and adds a local mode for two players on one PC with two mice, plus a solo mode covering 50 paintings.
Takara Tomy says the brand name combines ENJOY, JOIN and EN, for connection. The label's stated role is sales and promotion support, and the company is accepting submissions and publishing consultations from indie developers.
- Jinro Burger: Hidden-role party game from uracon, releasing November 10 at 880 yen for up to six players, with a single-player story mode.
- Little Cheese Works: Co-op stealth game from BUBBLE GUM for two to four players, scheduled for Q4 2026 with price undecided.
- Sloppy Forgeries: Competitive drawing game from Playful Systems scheduled for November 14, with ENJOYN GAMES handling Japanese publishing.
Written with AI by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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