Takara Tomy's Buzz Lightyear Tops Amazon Toy Best Seller Ranking
The ranking shows Toy Story 5 merchandise driving consumer demand in Japan's online toy market, with four of the top 10 spots going to products tied to the new film.
Reporting from 1 source: Dengeki Hobby Web.
Dengeki Hobby Web reports the Amazon.co.jp toy best seller ranking as of July 6, 2026. Takara Tomy's Toy Story Real-Size Talking Figure Buzz Lightyear took first place, with four Toy Story 5-related toys appearing in the top 10 following the film's theatrical release. Other popular items include Tamagotchi Paradise - Orange Tropics and the Pokémon Card Game MEGA Expansion Pack Storm Emerald BOX.
Dengeki Hobby Web published the Amazon.co.jp Toy Best Seller Ranking as of July 6, 2026, based on sales data reorganized by the editorial department. The list reflects items available at standard retail prices at the time of writing. Takara Tomy's Toy Story Real-Size Talking Figure Buzz Lightyear claimed the top spot, and three other Toy Story 5-related toys also made the top 10, coinciding with the film's theatrical release. Other notable entries include Bandai's Tamagotchi Paradise - Orange Tropics at second place and the invitation-only Pokémon Card Game MEGA Expansion Pack Storm Emerald BOX at third.
- Takara Tomy Toy Story Real-Size Talking Figure Buzz Lightyear: 1st place
- Bandai Tamagotchi Paradise - Orange Tropics: 2nd place
- Pokémon Card Game MEGA Expansion Pack Storm Emerald BOX: 3rd place
- Bandai Tamagotchi Paradise - Pink Case: 4th place
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Dengeki Hobby Web タカラトミー「トイ･ストーリー リアルサイズトーキングフィギュア バズ･ライトイヤー」が1位！：Amazonおもちゃ売れ筋ランキングBEST10