The Birth of Kitaro Film Teams With Gokurakuyu Spa Chain for 'GeGeGe No Yu' Collab
The collaboration ties the 100th-anniversary feature film to a real-world promotional event with exclusive merchandise and themed experiences at a major spa chain.
Reporting from 1 sources: Denfaminicogamer.
The movie 'The Birth of Kitaro: The Mystery of GeGeGe' will collaborate with the Gokurakuyu and RAKU SPA chain from June 18 to July 7 at 16 locations. The campaign includes themed baths, original goods, menu items, in-store announcements by Kitaro's father (voiced by Toshihiko Seki), and a sticker rally.
The campaign, called 'GeGeGe no Yu', will run from June 18 to July 7 at 16 Gokurakuyu and RAKU SPA locations. Newly drawn illustrations show Kitaro's father and Mizuki in bathrobes. Four rotating themed baths-Kitaro's Father Bath, Mizuki Bath, Kitaro & Eyeball Dad Bath, and Neko Musume Bath-will appear on a per-store schedule. Original goods such as muffler towels, acrylic stands, can badges, and hot spring manju will be sold in-store and online from June 18. A sticker rally lets customers exchange stickers for coasters, with a complete set requiring 20 stickers. In-store announcements by Kitaro's father, voiced by Toshihiko Seki, will play at the venues.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.