The Idolmaster Shiny Colors and Admiral Launch Collaboration Sneakers
The collaboration extends Shiny Colors merchandise into footwear, a practical daily-use category that keeps the brand present outside of typical anime goods channels.
Reporting from 1 sources: Inside.
The Idolmaster Shiny Colors is collaborating with British brand Admiral on sneakers inspired by all eight in-game units. Each pair costs 13,500 yen and comes with embroidered shoelace accessories. Orders open June 26 to August 30. Pop-up and fitting events will be held at Shibuya MODI and Namba Marui.
The collaboration covers all eight units from the mobile game. Each sneaker model uses the unit's colors and motifs on Admiral's classic silhouette, with embroidered shoelace accessories matching the unit's idols. The shoes are priced at 13,500 yen each and will be available for order from June 26 to August 30.
Two pop-up and fitting events accompany the launch. The first runs June 26 to July 12 at Shibuya MODI. The second runs August 14 to August 30 at Namba Marui. Attendees can try on the sneakers and purchase them on site.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.