Toei Launches Eterna Animation With Original Short Foxing: Kitsuné-tsuki
Eterna Animation marks Toei's push to develop original works and nurture new talent through short films, a departure from its focus on major franchises.
Reporting from 1 source: Cartoon Brew.
Toei Animation established Eterna Animation in 2025 as an in-house production brand for original IP development. Its first production, the short film Foxing: Kitsuné-tsuki, premiered at the Fantasia International Film Festival in Montreal. Director Takeru Shinozuka, a veteran animator, makes his directorial debut with the film.
Toei Animation has launched Eterna Animation, a new in-house production brand established in 2025 and launched this year. The brand is described as a strategic hub for original IP development, guided by five principles: originality, exclusivity, artistry, decency, and quality.
Eterna's first production is the original short film Foxing: Kitsuné-tsuki, which premiered this month at the Fantasia International Film Festival in Montreal. Director Takeru Shinozuka, a veteran animator known for work on Digimon and One Piece Fan Letter, makes his directorial debut with the film. It follows Shinano, a junior character designer at a commercial anime studio, as she navigates her own creative impulses against industry expectations, with a mischievous masked fox doodle as her companion.
Producer Yoshihide Moriyama said the brand aims to create a sustainable path for new creative voices, starting with short films as a way to develop original works from the ground up.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.