Toei's Aranami Project Adds Distribution Mark Character Arainami T081
The move extends the branding project from apparel into character merchandise and social media content, giving Toei a mascot to work with beyond its existing logo.
Reporting from 1 source: Anime Anime.
Toei's Aranami Project, running since October 2024, announced a new character on October 8, 2026, this year's Toei Day. Arainami T081 is the anthropomorphized form of Toei's distribution mark, drawn by illustrator Ryosuke Takeuchi, who has worked on art for Pokemon and Monster Hunter. The name's T081 reads as TOEI through wordplay.
The character goes by Arainami T081, a name that turns TOEI into a near-future spelling. Takeuchi wrote in a comment that the hairstyle carries the violent waves, that Toei's triangle is scattered through the design, and that the mark in the character's eyes is also a triangle.
Arainami T081 is planned to appear in original merchandise and content development on social media. The Toei Online Store's official X account is running a giveaway tied to the announcement, with 108 people set to win an original clear card.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.