UCC Japan Opens a Coffee Farm on Roblox
UCC Japan is using Roblox to teach the next generation about coffee's journey from farm to cup, addressing sustainability issues like the '2050 problem'.
Reporting from 1 source: 4Gamer.net.
UCC Japan launched 'BECOME A COFFEE FARMER' on Roblox on August 5, 2026. The game lets players collect wild coffee, grow it on a farm, process it in a factory, and sell it. The company aims to familiarize young people with coffee and its production story.
UCC Japan presented its Roblox content 'BECOME A COFFEE FARMER' at its Tokyo headquarters showroom in Aoyama on August 5, 2026. The game is now available on Roblox.
The world has an exploration area and a farm area. Players collect wild coffee, plant and grow it, then process and roast the cherries in a factory before selling them. Up to nine players can share a server, and the farm includes a cafe space for chatting.
The factory features mini-games for drying, sorting, and roasting coffee, with scores based on matching target colors. The company hopes to convey the labor behind coffee production and sustainability issues to younger players.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.