Uma Musume Becomes First Founding Partner of F1 Japanese Grand Prix
Cygames announced on November 12 that Uma Musume Pretty Derby is a founding partner of the F1 Japanese Grand Prix 2027, the first time a founding partner has been appointed for the race.
1 source 2h ago
Reporting from 1 source: Denfaminicogamer.
Why it matters
A game brand is now buying into the physical infrastructure of Japanese motorsport, with a corner name and event partnership rather than a one-off ad, and the 130R rights deliberately stop short of the F1 weekend itself.
Key Facts
- Cygames announced on November 12 that Uma Musume Pretty Derby is a founding partner of the F1 Japanese Grand Prix 2027.
- The F1 Japanese Grand Prix 2027 runs April 9 to 11, 2027 at Suzuka Circuit as Round 4 of the F1 World Championship.
- Cygames acquired naming rights to Suzuka Circuit's 130R corner, renamed Umamusume 130R for about one year from November 20, 2026.
- Advertising at Umamusume 130R begins with the Super Formula Suzuka rounds on November 21 and 22, 2026.
- Spectator tickets for the F1 Japanese Grand Prix 2027 go on sale from 11:00 on November 15, 2026 at MobilityStation.
Cygames also acquired naming rights to Suzuka Circuit's 130R corner, which becomes Umamusume 130R for about a year from November 20, 2026.
The naming rights run for roughly one year from November 20, 2026, and the first advertising at the corner is scheduled for the All-Japan Super Formula Championship Round 11 and Round 12, 25th JAF Suzuka Grand Prix on November 21 and 22. The planned advertising can also be seen at the unofficial session on November 20.
Cygames will also run a booth at Suzuka Circuit's GP SQUARE FANZONE, with signage placements to be detailed later. The F1 Japanese Grand Prix 2027 runs April 9 to 11, 2027 as Round 4 of the world championship, with spectator tickets on sale from 11:00 on November 15, 2026 at MobilityStation.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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