Uma Musume KFC Collab Adds Gold Ship Costume, Two Limited Sets, Song
This marks KFC's first original collaboration song and its first original collaboration products developed from the work's image, expanding the partnership beyond simple menu tie-ins.
Key Facts
- The Uma Musume Pretty Derby and KFC collaboration campaign runs from August 12 to September 30, 2026.
- The Gold Ship exclusive costume "KFC Goodwill Ambassador Golshi" is obtained by completing missions, which remain available after the campaign ends.
- The first limited set "Uma Musume no Umauma! Kobu Mayo Dip Set" releases on August 12, priced at 1,500 yen including tax.
- The second limited set "Uma Musume no Umauma! Ninjin Occhahoi Set" releases on September 9, priced at 1,500 yen including tax.
- The collaboration song "Gabutto!" is sung by eight characters including Gold Ship, Manhattan Cafe, and Agnes Tachyon, and releases on August 12.
Reporting from 3 sources: 4Gamer.net, Denfaminicogamer, Anime Anime.
Cygames announced the "Uma Musume no Umauma! Kentucky!" collaboration with Kentucky Fried Chicken during the official live stream "Paka Live TV #5" on July 29. The campaign runs from August 12 to September 30 at KFC locations nationwide. In the game, players can earn the collaboration costume "KFC Goodwill Ambassador Golshi," exclusive to Gold Ship, by completing missions that remain available after the campaign ends. A login bonus starting August 12 at 12:00 grants 500 jewels and the "KFC Original Chicken Barrel" item, with characters appearing on the home screen eating KFC food. KFC will sell two limited sets: the "Uma Musume no Umauma! Kobu Mayo Dip Set" on August 12 and the "Ninjin Occhahoi Set" on September 9, each priced at 1,500 yen including tax. Each set includes a serial code for the SSR support card "[Gabutto, Egao ni] Red Desire" with max performance unlocked, plus recovery items. The collaboration song "Gabutto!" will be sung by eight characters including Gold Ship, Manhattan Cafe, and Agnes Tachyon, releasing on streaming platforms and in-game on August 12.
- KFC's first original collaboration song "Gabutto!" plays as in-store BGM at select KFC locations during the campaign, in addition to streaming and the in-game jukebox.
- The eight singers are Gold Ship, Manhattan Cafe, Agnes Tachyon, Dantsu Flame, Buena Vista, Lucky Lilac, Stay Gold, and Red Desire.
- The key visual, which shows the characters in red-and-white KFC-colored outfits, is set at the Sagamihara Onodai store in Kanagawa, a next-generation model store that becomes a wrapped collaboration location.
- The two limited sets are KFC's first original collaboration products developed from the work's image, incorporating carrots, a favorite food of the Uma Musume characters, and dishes that appear in the game.
- The first set, "Uma Musume no Umauma! Kobu Mayo Dip Set," launches August 12 with pre-orders starting around 2:30 on August 5. It includes two pieces of original chicken, potato S, crispy, Umauma Kobu Mayo dip sauce, and one of 18 types of trading cards with newly drawn illustrations, including signed rare cards.
- The second set, "Uma Musume no Umauma! Ninjin Occhahoi Set," launches September 9 with pre-orders starting around 2:30 on September 2. It includes ninjin occhahoi spice and one of 8 types of can badges with newly drawn illustrations.
- The SSR support card "[Gabutto, Egao ni] Red Desire" has a unique bonus that activates training effect up and wisdom bonus when the bond gauge is 80 or higher, and can only be received once per account.
- The first set's code also grants two "KFC Crispy & Dip Sauce" items, and the second set's code grants two "KFC Potato & Furifuri Spice" items, each recovering 100 TP.
- The campaign theme is "enjoying Kentucky with all five senses," covering seeing, hearing, smelling, tasting, and touching.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.