Umamusume x KFC Collaboration Campaign Starts August 12
The collaboration extends across both physical KFC stores and the Umamusume game itself, with a second set scheduled for September 9, giving the campaign a two-phase structure.
Reporting from 2 sources: 4Gamer.net, Denfaminicogamer.
Cygames and Kentucky Fried Chicken launched the Umamusume Pretty Derby collaboration campaign Umamusume no Umauma! Kentucky! on August 12, 2026. The campaign runs through September 30. The first online-order set, the Umauma! Kobu Mayo Dip Set, includes a collaboration trading card, special packaging, and a serial code for an SSR support card and recovery item.
The first phase of the Umamusume and Kentucky Fried Chicken collaboration opened for online orders on August 12. The Umauma! Kobu Mayo Dip Set comes with a collaboration-exclusive trading card, Umamusume-themed packaging, and a serial code redeemable for the SSR support card Gabutto, Egao ni Red Desire and two KFC Crispy and Dip Sauce recovery items.
Inside the game, players can clear missions to obtain the KFC goodwill ambassador Golshi, listen to the original collaboration song Gabutto!, and collect a login bonus and the KFC Original Chicken Barrel item. The home screen has switched to a special collaboration layout showing Umamusume characters carrying takeout KFC food.
The second set in the campaign is scheduled to launch on September 9. The first set is limited in quantity.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.