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Unauthorized Steam Store Page Created for Solo Developer's Game

The incident highlights a vulnerability for indie developers on Steam, where unauthorized store pages can be created and the DMCA takedown process exposes the claimant's personal information to the alleged infringer.

Reporting from 2 sources: GameBusiness.jp, Game Spark.

Unauthorized Steam Store Page Created for Solo Developer's Game

Solo game developer ItsMirror reported on June 26 that an unauthorized Steam store page was created for their game 'Paint Gal Adventures' without permission. The page was brought to their attention when a person on X (formerly Twitter) claimed to have made it, telling ItsMirror, 'I made your Steam store page. Be grateful.' The store page included a plausible description and screenshots, listing ItsMirror as both developer and publisher. According to SteamDB, the page may have been created as early as June 2026. ItsMirror urged reporting the matter to Valve, noting that filing a DMCA copyright infringement claim would result in the claimant's personal information being shared with the alleged infringer. The person who created the page also claimed to have uploaded other games to Steam. Some voices link them to a user who previously engaged in nuisance behavior under a different name, though the truth is unknown. 'Paint Gal Adventures' is a 3D platformer with a demo available on itch.io since 2025, featuring a girl protagonist named Paint Gal.

The unauthorized Steam store page for 'Paint Gal Adventures' appeared to be fully functional, with a plausible description and screenshots, and listed ItsMirror in the developer and publisher fields. ItsMirror discovered the page after a person on X contacted them, claiming credit and demanding gratitude. The developer responded by announcing the situation on itch.io and X, advising others to report the page to Valve. They specifically warned that filing a DMCA claim would require sharing their name and email address with the person who created the page, as stated on Steam's copyright infringement claim page. The perpetrator also claimed to have uploaded other games to Steam, and some community members have connected them to a user known for prior nuisance behavior under a different alias, though no confirmation exists. 'Paint Gal Adventures' is a retro-style 3D platformer with three stages currently implemented, ranging from Easy to Hard, and has been available as a demo on itch.io since 2025.

Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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