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uno and Yu Yu Hakusho Launch Skincare Campaign on November 1
FineToday's men's grooming brand uno will begin a collaboration campaign with the TV anime Yu Yu Hakusho on Sunday, November 1, 2026.
Reporting from 1 source: ASCII.jp.
Why it matters
uno is selling skincare as the next stage of Yusuke's training, so the tie-in leans on the series' own language of self-polishing rather than on a generic character endorsement.
Key Facts
- FineToday's men's brand uno begins a collaboration campaign with the TV anime Yu Yu Hakusho on Sunday, November 1, 2026.
- An original video for the campaign shows Yusuke Urameshi taking on skincare and heading to a drugstore.
- A purchase campaign offers a chance to win a limited collaboration sukajan or Erableru Pay.
- Some stores will give away five kinds of limited stickers featuring famous scenes from the TV anime.
- The collaboration campaign site opens on November 1.
An original video shows Yusuke Urameshi taking on skincare after a limited souvenir jacket, a sukajan, catches his attention. A purchase campaign offers a chance to win a collaboration sukajan or Erableru Pay, and some stores will give away five kinds of stickers printed with famous scenes from the series.
In the original video, Yusuke brushes the offer off at first. "You think you can lure me with stuff?!" he says, then reverses the moment a limited sukajan bearing his image comes up, and heads for a drugstore.
The stated common ground is polishing one's own style: the anime's characters shape their own kind of strength through hardship, and uno frames daily grooming the same way. The campaign site opens on November 1, the same day the video goes live. The stickers handed out at participating stores come in five designs drawn from scenes in the TV anime.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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