Uralogi Game Company Debuts 5 Reverse Isekai VTubers on August 19
This is the first VTuber agency where the talents themselves operate a media company, combining Lighthouse Studio's game media know-how with VTuber storytelling, a structure that could set a new template for game-focused VTuber groups.
Key Facts
- Uralogi Game Company debuts five first-generation VTubers on August 19, 2026, with a relay format spanning August 19 and 20.
- The five talents are Toba Lila, Eikoku Nema, Yakushiji Mei, Rokujo Mikoto, and Uzuki Awai, each with a specialty in fields like accounting, film studies, chemistry, law, and art research.
- The agency is managed by Lighthouse Studio, a CARTA HOLDINGS group company that operates the game strategy site Kamigame攻略, which exceeds 100 million monthly page views.
- A teaser PV was released on August 4, and outdoor advertising will be displayed in Shibuya from August 10.
- The project concept is "more game more fun," with plans for 3D streaming, analysis and verification content, real events, and publishing.
Reporting from 2 sources: MoguLive, PANORA.
Lighthouse Studio, a CARTA HOLDINGS group company that operates the game strategy site Kamigame攻略, announced the debut of five first-generation members of its new VTuber agency, Uralogi Game Company. The five characters, who "reverse isekai reincarnated" from game worlds to modern-day Shibuya, will debut on August 19, 2026. A teaser PV was released on August 4, and outdoor advertising will run in Shibuya from August 10. The concept is "more game more fun," aiming to rediscover and share the fun of games. The talents are Toba Lila (president, accounting and management), Eikoku Nema (creative lead, film studies), Yakushiji Mei (science and medical lead, chemistry and pharmacy), Rokujo Mikoto (legal affairs lead, law), and Uzuki Awai (archive lead, art research). Each will run their own channel with planned videos and live streams, using high-end 3D models. The agency plans content beyond game playthroughs, including analysis, verification, video production, real events, and publishing. The project is part of the media project Uralogi Company, and the talents will debut in relay format.
The five members of Uralogi Game Company are characters who were "characters for whom only bad endings were prepared" in their original game worlds, arriving in modern Shibuya through a world-crossing bug called "SCRAMBLE ERROR." Their story frames the agency as a "company" of companions who share fun, with games as their common language.
Each talent has a distinct specialty and character design by notable artists: Toba Lila by Ryota-H, Eikoku Nema by Amayui Esojiros, Yakushiji Mei by Maki Hitsuji, Rokujo Mikoto by Yuugen, and Uzuki Awai by Honda Roaro. Their YouTube and X accounts are already live.
The debut schedule spans two days: August 19 and August 20, with all five members debuting in relay format. The teaser PV, released August 4, is a live-action x 3DCG production. The agency plans hybrid development of streaming and edited videos, and will collaborate with CARTA HOLDINGS for marketing and promotion. Lighthouse Studio operates Kamigame攻略, which exceeds 100 million monthly page views, and the EC media Kaubel.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.