UraLogic Game Company Reports Results From First TGS Booth
A VTuber agency built around game analysis treated the game industry's largest event as a direct test of whether an online-first IP can hold a physical booth, and the report is the agency's own account of how that went.
Reporting from 1 source: PANORA.
UraLogic Game Company, the VTuber agency run by Lighthouse Studio, published a report on its booth at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to September 20. The booth recreated the agency's work PCs, showed life-size panels of five talents, and ran talent livestreams. About 9,000 flyers went out and all 500 limited-edition shoppers were claimed.
The booth sat in Hall 1 at booth number 01-C12, built around the look of the work PCs used inside UraLogic Game Company. Life-size panels of the five talents and large key visuals pulled visitors in from the aisle, then pointed them to videos on large monitors. On the public open days the talents livestreamed while interacting with visitors at the venue in real time. A posting campaign on X offered muffler towels, acrylic keychains, and stickers as lottery prizes, and a favorite-character vote ran alongside it.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.