uyet and Hokota City Launch VTuber City Promotion Project
The project marks the third consecutive year of the collaboration, as stated by Hokota City Mayor Shigeki Ikawa, indicating a sustained municipal investment in VTuber-driven promotion rather than a one-off campaign.
Key Facts
- uyet and Hokota City began the VTuber city promotion project on August 4, 2026.
- The project is part of the "Machi Supa Channel Project," previously implemented in eight municipalities including Hokota City.
- Participating VTubers include Inaba Haneru and Uruwashi Ririri from the agency Nanashi Inc.
- Two promotional live streams are scheduled for September 2026 and March 2027, and three vlog-style videos are planned for July 2026 and February 2027.
- Hokota City Mayor Shigeki Ikawa stated this is the third year of the collaboration.
Reporting from 2 sources: MoguLive, PANORA.
On August 4, 2026, uyet, an IP content trading company based in Shibuya, Tokyo, and led by representative director Taiki Kajita, began a city promotion project with Hokota City, Ibaraki Prefecture, using VTubers. The project is part of the "Machi Supa Channel Project," which aims to introduce VTuber fans, mainly in their teens to thirties, to towns they can support as a "second or third hometown." The initiative has previously been implemented in eight municipalities, including Hokota City, Hachimantai City in Iwate Prefecture, and Niimi City in Okayama Prefecture. Participating talents include Inaba Haneru and Uruwashi Ririri from the VTuber agency Nanashi Inc. The project includes developing and selling collaborative products with local businesses, an agricultural experience event called "~Minna de Kyoryoku!? Nochi Kaitaku Ensoku~" for harvesting local specialties, two promotional live streams on YouTube scheduled for September 2026 and March 2027, and three vlog-style promotional videos planned for July 2026 and February 2027. Details on products and schedules are still being adjusted. Hokota City Mayor Shigeki Ikawa noted this is the third year of the collaboration, expressing hope that more people will visit the city.
- uyet is a joint project with Future Link Network (FLN), which is credited as a collaborator on the Machi Supa Channel Project. The two companies began the initiative together on August 4.
- The project has now run in 10 municipalities total, not 8. The full list includes Hokota City, Hachimantai City in Iwate Prefecture, Niimi City in Okayama Prefecture, Kitakata City in Fukushima Prefecture, Tamana City in Kumamoto Prefecture, Tarui Town in Gifu Prefecture, Tsurui Village in Hokkaido, and Kawaguchi City in Saitama Prefecture.
- The collaboration also includes accepting furusato tax donations for Hokota City, in addition to the product development, agricultural experience event, live streams, and vlog videos.
- uyet describes itself as an "IP content general trading company" that handles VTuber production, audition support, and PR support for companies and local governments. Its other projects include "Virtual Bussan-ten" (virtual product fair).
- Mayor Ikawa's full statement says the initiative is "thanks to you, now in its third year" and that the performers including Inaba Haneru have been "widely conveying Hokota's appeal to fans." He said he believes "Hokota still has untapped potential."
- The official Machi Supa Channel Project website is home.machisupa.com, and its official X account is @machisupaPJ.
- uyet is based in Shibuya, Tokyo, and led by representative director Taiki Kajita.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.