uyet Media Publishes Survey on Official and Authorized VTuber Use Cases
The survey provides the first known structured classification of official and authorized VTubers, a category whose terminology and formats have not been standardized across industries.
Reporting from 1 sources: PANORA.
uyet Inc. conducted an independent survey on official and authorized VTubers used by companies, organizations, and services for PR and promotional purposes. The report summarizes 62 cases confirmed as of April 2026, classifying them into seven activity styles, with the most common being product and service PR type.
The survey, conducted by uyet media between April 1 and 20, 2026, defines official and authorized VTubers as those whose status as representing a company, service, or organization can be confirmed. The 62 cases include active, graduated, and inactive VTubers, but exclude limited-term ambassadors and event-specific PR ambassadors. uyet classified the cases into seven activity styles based on the operating organization's primary purpose, which is typically PR and awareness expansion. The most common category was product and service PR type, where VTubers act as the face of a corporate brand or specific offering. Other categories include regional PR, VTuberization of existing characters, and personification of services. The report is intended as reference material for companies and local governments considering appointing official or authorized VTubers.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.