Vet Group CEO Keito Yasuoka Named to Weekly Economist Rec Award 2026
The selection highlights a veterinary business leader being recognized by a major economic publication for addressing structural labor issues in the industry through rapid group expansion and new work-style proposals.
Reporting from 1 sources: ASCII.jp.
Keito Yasuoka, representative director of and Vet Co., Ltd., has been selected for the Weekly Economist's REC AWARD 34 Business Leaders Driving 2026. The award recognizes Yasuoka's rapid expansion of a five-hospital animal group in the Kanto region and his efforts to reform working conditions in the veterinary industry.
Keito Yasuoka, representative director of and Vet Co., Ltd., has been selected for the Weekly Economist's REC AWARD 34 Business Leaders Driving 2026. The special feature, published by Mainichi Newspapers, profiles individuals active across industries who are expected to be the faces of the coming year.
Yasuoka's company has grown to operate five animal hospitals in the Kanto region within a few years of founding, employing over 70 professionals including more than 20 veterinarians. The selection committee cited the group's management strategy and its challenge to create new working styles in veterinary practice as reasons for the recognition.
The company has introduced work-life balance systems, transparent salary and evaluation structures, and continuous skill development opportunities through in-hospital study sessions and case conferences. Yasuoka's vision is to become the first company that comes to mind for people involved with animals.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.