Virtual Market 2026 Summer Announces First Exhibitor Batch
The expanding roster of non-endemic corporate exhibitors-including Fujikyu, Aoyama Shoji, and Nohmi Bosai-shows the metaverse event is maturing as a PR and fan-engagement platform beyond its creator-market origins.
Reporting from 1 sources: PANORA.
HIKKY has announced the first batch of exhibitors for Virtual Market 2026 Summer, running July 11-26. The 16th edition introduces a customizable mascot named NUI, a VR voice-activated coaster, and two parareal venues themed after Akihabara and Broadway. Companies from amusement parks, apparel, disaster prevention, and finance are participating.
Virtual Market 2026 Summer, the 16th edition of HIKKY's biannual metaverse event, will run for 16 days from July 11 to July 26. The first batch of exhibitors includes companies from amusement parks, apparel, disaster prevention, finance, and department stores-Fujikyu, Aoyama Shoji, and Nohmi Bosai among them-marking a broader corporate draw than earlier editions.
Two parareal venues return: Akihabara, themed as a cyber city with familiar streets and a new customizable mascot named NUI, and Broadway, upgraded from the 2022 New York venue. Attractions include a VR coaster that accelerates with the user's voice, a VR suit hero show, and a disaster prevention game.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.