Vivion Launches Virtual Creator Community VHS City, Nora Juino Joins as Partner Creator
VHS City represents vivion's attempt to consolidate its scattered VTuber operations under a single shared world view, potentially lowering barriers for cross-group collaborations while also bringing in independent creators like Nora Juino without requiring them to sign as exclusive members.
Reporting from 3 sources: GAME Watch (Impress), KAI-YOU, PANORA.
Vivion announced on June 1 the launch of a new virtual creator community called VHS City (Vtuber High School City), built around the concept of making virtual content a part of daily life. The community aims to gather productions and independent creators under a single city-like framework, enabling cross-group collaborations. Two existing vivion-operated VTuber groups are rebranding to fit the new setting: Vebop Project becomes Bebop High School, and Goraku becomes Goraku-gumi. Independent VTuber Nora Juino has also joined as a partner creator, receiving support from vivion for her individual activities while continuing to operate independently. Alongside the announcement, vivion opened an official YouTube channel and X account for VHS City, which will begin posting official clip compilations and original content starting June 2. Vivion business manager Yusuke Ubara said the community aims to bring together expressions that have not met before, creating new entertainment that enriches users' daily lives.
The rebranding of Vebop Project to Bebop High School is intended to make viewers feel more familiar by using the same "high school" framework as Aogiri High School, according to KAI-YOU. The key visuals of the affiliated talents have also been renewed. The VTuber agency Goraku, operated by zowieQ Inc., has been renamed to Goraku-gumi. Goraku's talents have hobbies such as pachinko, slots, and smoking, and the rebranding aims to increase recognition within the industry and activate interactions among talents.
Nora Juino, also referred to as Nora Shitagai in some coverage, said in a comment published by multiple outlets: "I'm Nora Juino, and I've decided to participate in viviON's 'Partner Creator' program! Some of you might think, 'Oh, are you joining?' but that's not the case. Nora Juino will continue to operate as an individual creator as before. A stray Nora, continuing as always." She added that she hopes to "borrow viviON's support and know-how to deliver even more interesting things and new challenges than before."
Vivion business manager Yusuke Ubara, also named as Yusuke Iohara in some reports, said the community aims to bring together expressions that have not met before, creating new entertainment that enriches users' daily lives. The official YouTube channel is named "VHS City no Nichijō" and the X account is "VHS City Kankō Kyōkai." Both began posting official clip compilations and original content on June 2. Vivion also operates the electronic comic app comipo and electronic comic and voice drama labels alongside its VTuber businesses.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.