VRChat Turns to Japan as Second Market and Creator Base
VRChat's Japan push rests on a market that ranks second in players and first in creators, which is why the company opened a Tokyo Game Show booth and formalized ties with Pixiv, operator of BOOTH.
Reporting from 1 source: 4Gamer.net.
VRChat is exhibiting at Tokyo Game Show 2026 for the first time, with a booth in Hall 8 hosting talk sessions, live screenings, and world tours from September 17 to 21. Pixiv, which announced a capital and business alliance with VRChat, appeared at the booth's business day talk session. Head of Japan Growth Hideo Kitashoji says Japan is VRChat's second-largest market by players and its largest by creators.
The booth sits at the edge of the main hall at Makuhari Messe, marked by the avatar Mamehinata on the wall. Visitors can receive a profile effect as a gift, and the booth issues an invitation URL so recipients can pass it to friends. Kitashoji joined VRChat in July 2025 and planned VRChat Japan Business Experience 2025, the company's first business-oriented offline event in Japan, held at Bellesalle Akihabara on December 17, 2025. Pixiv's Kazuki Koga, head of the 3D domain business, took part in the business day session.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.