VSPOT Launches Collaboration Campaign With Gusto Family Restaurants
The campaign integrates VTuber digital goods with a physical dining chain's infrastructure, using tabletop tablets and IoT vending machines as purchase touchpoints, creating a new retail media model.
Reporting from 1 sources: PANORA.
The digital goods sales service VSPOT, operated by Tweet Adinte and 24karat, has launched its 6th project: a collaboration campaign with the family restaurant chain Gusto. Participating VTubers can create and sell exclusive digital goods like wallpapers and voice dramas, with sales milestones offering rewards such as meal vouchers and vending machine wraps.
The campaign runs from June 12 at 20 Gusto locations, on the AIICO vending machine network, and via the VSPOT EC site. Participating VTubers use provided templates to produce collaboration-exclusive digital gacha sets priced at 1,100 yen each. Sales milestones unlock rewards: promotional videos on AIICO units for all participants, meal vouchers at 20 and 50 sales, wider video airing on 500 units at 200 sales, and a full vending machine wrap at 500 sales. Fans can purchase via QR codes on Gusto's tabletop tablets, AIICO screens, or the EC site, with credit card payment completed on a smartphone.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.