VTuber Agency Nori Pro Restructures Management, Steps Away From Tsukudani Norio
Nori Pro's shift from a one-person operation to a structured management organization signals a bid for stability and growth, with the second audition aiming to broaden its creative scope beyond its current roster.
Reporting from 1 source: PANORA.
VTuber agency Nori Pro announced it has expanded and reorganized staff, forming a management organization that handles operations, moving away from Tsukudani Norio's individual management. The new system took effect in January 2026. Inuyama Tamaki steps down as president to become founder and creative advisor. A second talent audition was also announced.
Nori Pro revealed the restructuring during a September 6 livestream, explaining that preparations began three years ago and the new management system launched in January 2026. The agency now assigns managers and staff to each affiliated member, a significant change from the previous setup where Tsukudani Norio handled production, management, staff work, merchandise, social media, and YouTube troubleshooting alone.
Inuyama Tamaki, who served as president, will now act as founder and creative advisor, offering input on management policies while staff handle daily operations. Tsukudani noted the staff has grown so much that he has only spoken to a fraction of them.
The agency also announced a second talent audition, with the timing still to be determined, aiming to expand Nori Pro's creative possibilities.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.