Wataru Endo Joins Athdemy as Advisor
Endo's role moves beyond endorsing a brand: he becomes a source of operational knowledge for a company building services around athletes' value, with education and investment activities alongside his playing career.
Reporting from 1 source: ASCII.jp.
Athdemy Co., Ltd. appointed Wataru Endo as an advisor, the company announced on Friday. Endo, who has played at top European clubs and for the Japan national team, will share insights from his career through regular dialogue with the company. The appointment will inform four Athdemy businesses: Athdemy Institute, B-navi, Dialog Code, and THERE. Endo said CEO Koki Kotani is an opponent from their high school National Sports Festival days.
The appointment, announced on Friday, puts Wataru Endo into a working role rather than a promotional one. Endo said his high school National Sports Festival connection to CEO Koki Kotani dates to 2009, when they played as opponents. Athdemy said it founded the company to listen to athletes' complaints and close gaps in systems for athletes in Japan. Endo said he will share front-line insights and contribute to spreading athletes' value in society. In return, the company will incorporate his views into four existing businesses.
- Athdemy Institute: A verification institution that explores human change, using athletes as the entry point
- B-navi(TM): A brain type assessment developed based on brain medical science
- Dialog Code: Interactive content that unravels athletes' thoughts and emotions, philosophy and aesthetics
- THERE(TM): A video label that turns athletes' reality into films
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.