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WOWOW And NTT Docomo To Form Joint Company For Lemino

The joint venture turns a distribution deal into a shared operating company, giving Lemino WOWOW's production and procurement side alongside Docomo's membership base and venues, and it moves the two firms into event and merchandise business beyond streaming.

Reporting from 1 source: GameBusiness.jp.

WOWOW And NTT Docomo To Form Joint Company For Lemino

WOWOW and NTT Docomo will establish WOWOW Lemino Co., Ltd. (tentative name) on October 1, 2026 to operate the Lemino streaming service. The new company, based in Akasaka, Minato-ku, Tokyo, follows a June 15 capital and business alliance. WOWOW's Satoshi Suzuki is set to become Representative Director and President, with Tomonori Tanaka as Representative Director and Vice President.

WOWOW Lemino Co., Ltd. (tentative name) will be headquartered in Akasaka, Minato-ku, Tokyo, with WOWOW's Satoshi Suzuki slated as Representative Director and President and Tomonori Tanaka as Representative Director and Vice President. The corporate name and executive structure are to be formally decided at a shareholders' meeting and board meeting on October 1, 2026.

From October, the service plans to add UEFA Champions League and Kinoshita Group Japan Open Tennis Championships coverage, more than 100 WOWOW original dramas, and music live content. The company also plans exclusive content, advance ticket sales, limited merchandise, and events using Docomo's venues and member services.

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Sources