Xsolla And Game8 Team Up To Sell In-Game Items From Walkthrough Pages
The tie-up puts a checkout counter directly on the pages where players are already looking up boss strategies and gacha odds, which is the spot right before they decide to spend.
Reporting from 1 source: GameBusiness.jp.
Xsolla and Game8 are partnering to place in-game item purchase links inside Game8 walkthrough articles, routing readers to Xsolla's Web Shop without going through app stores. Game8's Japanese-language site draws over 55 million monthly users (40 million domestic, 15 million overseas), while its English edition runs about 1 million monthly page views and roughly 16 million users. Game companies decide whether the links appear; the two firms are now pitching their combined client lists.
The pitch rests on a location argument: players already open Game8 pages to check a boss pattern or a gacha pull, and that is the moment before a purchase decision. Under the arrangement, a game company, Xsolla, and Game8 work as three parties. Game8 places the purchase link inside its guide articles, and Xsolla handles the checkout through its Web Shop, which sells in-game items outside app store payment systems.
Game8 says clients decide whether a link goes on their guides, and that it will not switch the feature on for every Web Shop title automatically. The partnership began with Game8 approaching Xsolla, and both sides describe overseas expansion as the main problem facing Japanese game companies.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.