Yamaha E-Ride Base Reopens with Zenless Zone Zero Bike Display
Yamaha Motor reopens its Yamaha E-Ride Base showroom in Minato Mirai, Yokohama on November 11, with a Zenless Zone Zero collaboration exhibition running until March 18, 2027. The centerpiece is an XSR900 GP customized after the in-game Agent Starlight Billy.
1 source 39m ago
Reporting from 1 source: GAME Watch (Impress).
Why it matters
The collaboration puts a HoYoverse game at the front of Yamaha's relaunched showroom, a facility the company says draws about 3,300 visitors a month and wants to open to younger and female audiences.
Key Facts
- Yamaha Motor reopens Yamaha E-Ride Base in Minato Mirai, Yokohama on November 11.
- The Zenless Zone Zero collaboration exhibition runs until March 18, 2027, with free admission and no reservation required.
- An XSR900 GP customized after the in-game Agent Starlight Billy is on display at the exhibition.
- Yamaha says the collaboration proposal came from HoYoverse.
- Yamaha's Kentaro Mitsuda said the facility averages about 3,300 visitors per month.
Admission is free and no reservation is required. The renewal refreshes permanent exhibits, expands the shop, and roughly enlarges the special exhibition area.
The XSR900 GP on the floor is a customized build supervised to completion, and Yamaha says the collaboration proposal came from HoYoverse. The exhibition carries the concept "RIDE like a hero" and pairs the bike with a theater room screening videos and appearances by Bangboo.
The renewal also changes what the space is for. Yamaha's Kentaro Mitsuda, group leader of the E-RIDE BASE Yokohama Group, said the facility averages about 3,300 visitors a month, mostly in their 30s and older, and that the revamp adds special exhibitions and shopping alongside the existing eBike test rides. He described the showroom's role as introducing Yamaha Motor and building empathy for the brand rather than leading directly to purchases.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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Sources
- GAME Watch (Impress) 「ゼンゼロ」がYamaha E-Ride Baseのリニューアルオープンを飾る。スターライト・ビリー仕様のXSR900 GPが展示！