YAO Project Drops First MV '777,' Selected as Red Bull CM Song
YAO brings together four leading acts from Japan's hip-hop and rock scenes for a Red Bull-backed cross-genre project, with their first release already securing a major commercial tie-in.
Reporting from 1 source: KAI-YOU.
The new collaborative project YAO, featuring Awich, CHICO CARLITO, ONE OK ROCK, and Paledusk, released the music video for their debut song '777' on July 7. The track was chosen as the commercial song for Red Bull's new Sudachi Edition energy drink, with the TV ad airing from July 12.
The four-member collaborative project YAO-comprising rapper Awich, CHICO CARLITO, rock band ONE OK ROCK, and metalcore band Paledusk-released the music video for their debut single '777' on YouTube on July 7. The track was immediately picked up as the commercial song for Red Bull's new 'Red Bull Energy Drink Sudachi Edition,' which launches on July 14. The TV commercial is set to air nationwide starting July 12.
'777' is the first release under the new Red Bull series 'Red Bull IN-YO!,' a project on the hip-hop-focused YouTube channel 'Red Bull Mike' (236,000 subscribers) that pairs hip-hop artists with musicians from other genres. A performance video of the four groups playing '777' on a circular stage in a warehouse in the Kanto region was released on June 29. An interview article on Red Bull's special site reveals that production of the song began in November 2025 and discusses the project's origins and the creative chemistry among the members.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.