yetera Launches yetera Style Fashion Project With Five VTubers
yetera Inc., the Tokyo agency that runs the TikTok LIVE-focused yetera roster of VTubers and V-Livers, has started a fashion project called yetera Style.
2 sources 27m ago
Reporting from 2 sources: ASCII.jp, PANORA.
Why it matters
yetera is testing whether a TikTok LIVE agency's talent roster can carry merchandise sales through a physical exhibition rather than the streaming platforms that built it.
Key Facts
- yetera Inc. launched the VTuber and V-Liver fashion project yetera Style, with Koki Kanai as Representative Director.
- The first yetera Style installment is called ONE OFF and involves five VTubers and V-Livers designing clothing.
- Hanai Nemarun, Chikamachi Ei and Kitsune no Nyun are producing stadium jumpers and T-shirts for ONE OFF.
- Chirumarin and Chuchumaru are producing T-shirt designs for ONE OFF.
- The ONE OFF clothing will be sold at an exhibition in January 2027, with event details to be announced in early December.
The first installment, named ONE OFF, has five talents designing clothing under the supervision of professional designers: Hanai Nemarun, Chikamachi Ei and Kitsune no Nyun are producing stadium jumpers and T-shirts, while Chirumarin and Chuchumaru are producing T-shirt designs. The finished garments will go on sale at an exhibition scheduled for January 2027. yetera says exhibition details will be announced in early December, and production updates are being posted on the agency's official note account. Representative Director Koki Kanai heads the company, which is based in Shibuya-ku, Tokyo. The agency describes yetera Style as a way to pair its streaming work with a field outside VTubers and to give the talents a physical presence through clothing.
The two write-ups split on the garment name: ASCII.jp calls the outerwear "stadium jumpers," while PANORA calls the same item "stadium jackets." Both use the abbreviation "stajan" and both list the same five participants.
- Hanai Nemarun: designs for the stadium jumper and T-shirt.
- Chikamachi Ei: designs for the stadium jumper and T-shirt.
- Kitsune no Nyun: designs for the stadium jumper and T-shirt.
- Chirumarin: T-shirt design only.
- Chuchumaru: T-shirt design only.
The project's stated aim is to keep "the presence of VTubers as something tangible going forward," per the release carried by ASCII.jp. yetera frames the work as part of a wider push beyond streaming support on TikTok LIVE, describing the agency as taking on "various initiatives never before seen in the industry."
Each talent's X account is listed alongside their name in the release, and a dedicated note article covers the project at note.com/yetera_vtuber. The agency's site is yetera.co.jp, with its X account at @yetera_.
Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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