YONDE Creates TikTok Game Effect for GAN's World Cup Tie-Up Song
The effect turns a song promotion into an interactive game by linking the artist's single to the World Cup sponsorship through voice recognition.
Reporting from 1 source: ASCII.jp.
GAN (Takanori Iwata) released the single "Who's Next / RISE NOW" on July 1, 2026. The song "RISE NOW" is the tie-up CM song for Lenovo, official technology partner of the FIFA World Cup 2026. YONDE produced a TikTok game effect called "⚽ Language Challenge" that uses voice recognition to have users pronounce "soccer" in various languages to advance a soccer ball toward a goal. Users can record and post their gameplay.
The TikTok effect "⚽ Language Challenge" asks users to pronounce the word for "soccer" in languages displayed with national flags. Voice recognition advances a soccer ball toward the goal. Clearing all languages plays GAN's voice saying "Goal!" The effect is available on the @bemyguest_official TikTok account. It is part of a digital promotion for the song "RISE NOW," which Lenovo uses as its World Cup tie-up commercial song. YONDE specializes in producing interactive TikTok effects and WebAR content for promotions.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.