Ysbryd Games Founder Details Publisher Struggles Behind 'Love Eternal' Release
The interview pulls back the curtain on the less visible labor of indie publishing-finding people, solving non-development problems-that can make or break a niche title like 'Love Eternal.'
Reporting from 1 sources: Automaton.
In an interview at BitSummit PUNCH, Ysbryd Games founder Brian Kwek and production lead Rob Cocks described the publisher's behind-the-scenes work on 'Love Eternal,' including visa support, hiring a detective to sell games, and bridging gaps between developers and services like localization and porting. The horror action game, developed by brlka, is already out on Steam and consoles without Japanese support; a Japanese version is planned via PLAYISM.
Ysbryd Games, the indie publisher behind 'VA-11 Hall-A' and 'World of Horror,' exhibited 'Love Eternal' at BitSummit PUNCH in May through Graph, the PR brand of Active Gaming Media. In a new interview, founder Brian Kwek and production lead Rob Cocks detailed the range of non-development tasks the publisher handles: visa support, finding personnel, and even hiring a detective to sell games. Rob Cocks described his role as a bridge between Ysbryd and developers, guiding decision-making and connecting them with services like localization, porting, marketing, and merchandise production.
'Love Eternal' is a narrative horror action game from developer brlka, already available on Steam, Nintendo Switch, PS5, PS4, Xbox Series X|S, and Xbox One without Japanese language support. A Japanese version is planned through PLAYISM. Rob Cocks noted that at events, the game drew interest from both platform action fans and horror fans, who each found appeal in the other genre's elements.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.