YuNi Signs Agent Contract with Project Asteri and Will Work from Japan and the US
Virtual singer YuNi announced during the YuNi ONLINE LIVE "BEYOND THE FRONTIER" that she has signed an agent contract with Project Asteri, a management and label that supports Japanese artists expanding into North America.
2 sources 9h ago
Reporting from 2 sources: MoguLive, PANORA.
Why it matters
YuNi set up her own company, YuNi on BMC Inc., earlier in 2026 and is now attaching a North America-facing management partner, so the announcement reads as the operational next step of an independent career rather than a label move.
Key Facts
- YuNi announced the Project Asteri agent contract during the YuNi ONLINE LIVE "BEYOND THE FRONTIER" stream on October 31.
- Project Asteri is a management and label that supports Japanese artists expanding into North America.
- YuNi said she will be based in Los Angeles and will work from bases in both Japan and the US.
- YuNi established her own company, YuNi on BMC Inc. (Union BMC Inc.), after announcing in June that she would graduate from her previous agency at the end of the fiscal year.
- A CAMPFIRE crowdfunding run connected to YuNi's independence raised more than approximately 20 million yen.
She said she will be based in Los Angeles and will work actively from bases in both Japan and the US. The stream ran on October 31 through SPWN. YuNi also said new artist photos are coming soon.
The announcement closes a year in which YuNi restructured her business. On June 14 she said she would leave her previous agency at the end of the fiscal year and set up her own company, YuNi on BMC Inc., whose official name is Union BMC Inc., with herself as representative. A CAMPFIRE crowdfunding run tied to that independence raised more than about 20 million yen. The BEYOND THE FRONTIER stream on October 31 was her first live appearance since those changes, and she used it to name the partner for the US side of the plan.
Project Asteri works with Japanese artists expanding into North America. YuNi's stated base is Los Angeles, with Japan kept as a second base. New artist photos were promised in the same announcement.
Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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