Zero Place Runs Gacha Tie-In For Saitama City At Fireworks Event
The numbers show a municipal booth can convert foot traffic into SNS follows and survey data when the entry point is a game rather than a pamphlet, which is the argument for putting gacha hardware at public events.
Reporting from 1 source: ASCII.jp.
Zero Place ran a participatory promotion for Saitama City at Saitama Stadium Fireworks John Williams Fireworks 2026. Four gacha machines were installed, with free plays conditioned on following the city's official SNS accounts, plus a survey-linked digital gacha called ELP. The day produced 440 free gacha plays and 48 ELP digital plays, a total of 488 experiences, and gathered visitor opinions for future event planning.
The setup put four gacha machines at the city's booth. Participating in the free gacha required following Saitama City's official SNS accounts, so the line for a prize doubled as an audience-building step. Separately, Zero Place's ELP system paired a survey about event timing with a digital gacha, so answering the survey was the way in to another draw.
Prizes were original items tied to Saitama City. Across the day the free machines logged 440 plays and ELP logged 48, giving the city a set of visitor responses for future event management and policy consideration.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.