ZETA DIVISION Signs NTT East Sponsorship Deal
ZETA DIVISION, the esports team operated by GANYMEDE Inc., signed a sponsorship agreement with NTT East Corporation, the two announced on September 15, 2026. Under the deal, ZETA DIVISION and NTT East will run information dissemination and event measures together.
4 sources Sep 15 Updated
Reporting from 4 sources: KAI-YOU, ASCII.jp, Denfaminicogamer, Inside.
Why it matters
The deal pairs an esports brand with a telecom carrier whose pitch to the collaboration is communications infrastructure, putting network distribution rather than game publishers at the center of how the team reaches its audience.
Key Facts
- ZETA DIVISION signed a sponsorship agreement with NTT East Corporation, announced on September 15, 2026.
- The collaboration's special movie features YukaF of the APEX LEGENDS division, Sitetampo of the BRAWL STARS division, Shu of the OVERWATCH division, and Laz of the creator division.
- Original postcards tied to the sponsorship will be distributed at the ZETA DIVISION booth at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to September 21, 2026.
- The poster giveaway offers 40 A1-size posters, 10 for each of the four featured members, with entries accepted through September 30, 2026 at 23:59.
- ZETA DIVISION was founded in 2018 and is operated by GANYMEDE Inc.
A special movie titled "THE ULTIMATE STANDARD" marks the start, featuring YukaF of the APEX LEGENDS division, Sitetampo of the BRAWL STARS division, Shu of the OVERWATCH division, and Laz of the creator division. A campaign tied to the sponsorship gives away original postcards at the ZETA DIVISION booth at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to September 21, and runs an A1-size poster lottery with 40 posters, 10 for each of the four featured members, through a quote-repost on X by September 30, 2026. Entries require following the NTT East eSports and Gaming account and the ZETA DIVISION account.
The deal is structured around communications infrastructure rather than game titles. NTT East, based in Shinjuku, Tokyo and led by president Naoki Shibuya, provides communications networks and ICT services, and the company's stated aim is to be a social innovation company addressing regional challenges.
The collaboration video "THE ULTIMATE STANDARD" is described in the announcement as expressing the connections created by communications infrastructure and the passion of esports. GANYMEDE, which operates ZETA DIVISION, is based in Minato, Tokyo and led by representative director Daisuke Nishihara. ZETA DIVISION was founded in 2018 and runs divisions in APEX LEGENDS, the Street Fighter series, VALORANT, and trading card games.
The poster lottery deadline is September 30, 2026 at 23:59. Entrants quote-repost the campaign post with a message of support for one of the four featured members. The postcards are distributed at the ZETA DIVISION booth in the general exhibition area, Hall 3 / 03-C04, while supplies last.
Written with AI by Yomimono from the 4 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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Sources
- KAI-YOU ZETA DIVISIONの専門学校に世界的eスポーツチーム「T1」が参画 人材育成事業での協業を発表
- ASCII.jp ZETA DIVISIONブースに、LEVEL∞コラボPCを展示中！ パワフル性能を堪能したいぞ！【TGS2026特集】
- Denfaminicogamer ZETA DIVISIONがゲーミングギアブランド「ZETA GEAR」を始動。住友理工・ZENAIM・ミズノと共同開発したマウスパッドなど4製品を『TGS2026』で先行販売
- Inside ZETA DIVISIONの新ギアブランド「ZETA GEAR」始動！自動車技術やミズノの知見を注いだ本気のゲーミングギア4製品を発売