ZETA DIVISION Signs Sponsorship Deal with NTT East Japan
A domestic telecom signing a team-level sponsorship gives ZETA DIVISION a partner whose reach runs through regional infrastructure rather than game publishers, and the campaign around it is built to convert that reach into booth traffic and social engagement.
Reporting from 1 source: ASCII.jp.
ZETA DIVISION, operated by GANYMEDE Inc., signed a sponsorship contract with NTT East Japan Corporation. The two will work together on information dissemination and event measures. A special movie marking the start features YukaF of the APEX LEGENDS division, Sitetampo of the BRAWL STARS division, Shu of the OVERWATCH division, and Laz of the creator division. Original postcards will be distributed at the ZETA DIVISION booth at TOKYO GAME SHOW 2026, and 40 A1-size posters, 10 of each of the four, will be given away by lottery.
The contract covers information dissemination and event measures, with the first output being a special movie titled "THE ULTIMATE STANDARD | NTT EAST x ZETA DIVISION." The video features four members drawn from across the organization's divisions. Two campaigns run alongside it: original postcards using the collaboration's key visual at the ZETA DIVISION booth at TOKYO GAME SHOW 2026, held at Makuhari Messe from September 17 to September 21, 2026, and a lottery for 40 A1-size posters, 10 for each of the four members in the movie. Entry requires following the NTT EAST eSports & Gaming account and the ZETA DIVISION account on X and quote-reposting the campaign post with a message of support for one member. Applications close September 30, 2026 at 23:59.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.