Zoff and Miffy Launch First Eyewear Collaboration on November 12
Eyewear brand Zoff will release its first collaboration with Miffy, the rabbit character from Dick Bruna's picture books, on November 12, 2026. The collection, called "Zoff｜miffy," includes five eyewear models in 15 styles and four accessory items.
2 sources 13h ago
Reporting from 2 sources: Inside, Anime Anime.
Why it matters
The lineup prices the entry frame below the premium and flip-up models, so Zoff is selling Miffy as an everyday accessory rather than a collector's item, with the four goods priced separately from the glasses.
Key Facts
- Zoff will release the "Zoff｜miffy" eyewear collection on November 12, 2026.
- The collection has five eyewear models in 15 styles, priced at 9,900 yen, 13,200 yen, and 16,500 yen depending on the model.
- The four accessory items are a fluffy glasses cloth at 1,210 yen, a stand glasses case at 1,980 yen, a mascot cleaner with reel at 2,530 yen, and a glasses chain at 2,750 yen.
- Zoff stores nationwide, excluding outlet stores, and the Zoff official online store will carry the collection, with online sales starting around 11:00 on November 12.
- Miffy is the rabbit protagonist of picture books by Dutch author and graphic designer Dick Bruna.
The Casual Model, a lightweight entry frame, costs 9,900 yen and has a botanical print inside the temples with Miffy's face on the rounded temple ends. The Premium Model costs 13,200 yen and carries a brooch-motif Miffy metal part on the side. The Flip Up Model costs 16,500 yen and lets the wearer switch focus without removing the glasses, with rubber temples decorated with Miffy's face and butterfly motifs. All eyewear comes with an original glasses case and cleaning cloth. Accessories include a fluffy glasses cloth at 1,210 yen, a stand glasses case at 1,980 yen, a mascot cleaner with reel at 2,530 yen, and a glasses chain at 2,750 yen. The collection goes on sale at Zoff stores nationwide, excluding outlet stores, and on the Zoff official online store, with online sales starting around 11:00 on November 12.
Zoff is operated by Intermestic. The collection uses natural, warm coloring and simple designs, with Miffy's face kept subtle rather than large on the frames.
- Casual Model: 9,900 yen, set lenses included, with a botanical-pattern print on the inside of the temples and Miffy's face on the rounded temple ends.
- Premium Model: 13,200 yen, set lenses included, with a brooch-motif Miffy metal part accenting the side profile.
- Flip Up Model: 16,500 yen, set lenses included, with rubber temples decorated with Miffy's face and butterfly motifs for a soft fit.
- Fluffy glasses cloth: 1,210 yen, a die-cut Miffy design on a cushion.
- Stand glasses case: 1,980 yen, showing Miffy holding a teddy bear.
- Mascot cleaner with reel: 2,530 yen, with an embroidered glasses charm.
- Glasses chain: 2,750 yen, gold, with plate and flower charms.
The original glasses case and cleaning cloth bundled with every pair are designed with Miffy and glasses motifs. The copyright line reads "Illustrations Dick Bruna © copyright Mercis bv,1953-2026."
Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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