Meiji is in the middle of its Milk Chocolate brand's 100th anniversary campaign, with 40 manga creators and 21 artists contributing illustrations and an exhibition scheduled at Tokyo International Forum Hall E2 from December 23 to December 30, 2026.
Meiji's Milk Chocolate brand turned 100 in 2026, and the company has built a campaign around the manga artists whose readers grew up with the product. On Wednesday Meiji announced partnerships with 40 manga creators, who drew their own characters holding Meiji Milk Chocolate bars, and 21 gallery artists, who made original pieces. The contributors include Yōichi Takahashi (Captain Tsubasa), Mitsuru Adachi (Touch), Ai Yazawa (NANA), Yana Toboso (Black Butler), and Kanehito Yamada and Tsukasa Abe (Frieren). Meiji has sold the bars since 1926.
The anniversary work has a physical venue. Meiji will hold the Meiji Milk Chocolate 100th Anniversary Exhibition at Tokyo International Forum Hall E2 from December 23 to December 30, 2026, open 11:00 to 20:00 with last admission at 19:30. The manga corner carries newly drawn celebratory illustrations and messages from the 40 manga artists, including Mitsuru Adachi of Touch, Tsukasa Hojo of City Hunter, Yoko Kamio of Boys Over Flowers, Ai Yazawa of NANA, and Kanehito Yamada and Tsukasa Abe of Frieren: Beyond Journey's End. A separate artist corner gathers 21 creators, and the venue holds more than 60 contributors in total across manga, art, and prose. Advance tickets are 500 yen and same-day tickets 700 yen; preschool children enter free, and each ticket comes with one Meiji Milk Chocolate bar. Sales open at 10:00 on October 29 at Lawson Ticket and e+. The exhibition traces the product from its launch on September 13, 1926.
Away from the chocolate campaign, the name Meiji also appears on two unrelated works in the coverage. The manga Magical Girl and Narco Wars, written by Yū Nomiya and illustrated by Merou Meiji, ends with its next chapter on July 21, after launching on Shueisha's Shonen Jump+ in May 2025 and reaching three compiled volumes, the third out August 4. Separately, HuneX dated the PC and Nintendo Switch version of Meiji Tokyo Renka: Twilight Kiss for October 29, 2026, a port of the 2015 PSP otome game with a new key visual by Karu, high-quality stills, and a Switch limited edition that adds a short story booklet, a miniature folding screen, and a three-sided case.
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17h ago
Meiji announced on Wednesday that its Milk Chocolate brand has partnered with 40 manga creators and 21 artists for the brand's 100th anniversary. The manga creators drew their own characters with Meiji Milk Chocolate bars; the gallery artists made original pieces. Contributors include Yōichi Takahashi (Captain Tsubasa), Mitsuru Adachi (Touch), Ai Yazawa (NANA), Yana Toboso (Black Butler) and Kanehito Yamada and Tsukasa Abe (Frieren). Meiji has sold the bars since 1926.
3d ago
Meiji will hold the Meiji Milk Chocolate 100th Anniversary Exhibition at Tokyo International Forum Hall E2 from December 23 to December 30, 2026, running 11:00 to 20:00 with last admission at 19:30. The manga corner carries newly drawn celebratory illustrations and messages from 40 manga artists, among them Mitsuru Adachi of Touch, Tsukasa Hojo of City Hunter, Yoko Kamio of Boys Over Flowers, Ai Yazawa of NANA, and Kanehito Yamada and Tsukasa Abe of Frieren: Beyond Journey's End. A separate artist corner gathers 21 creators, and the venue holds more than 60 contributors in total across manga, art, and prose. Advance tickets are 500 yen, same-day tickets 700 yen, preschool children enter free, and each ticket comes with one Meiji Milk Chocolate bar. Sales open at 10:00 on October 29 at Lawson Ticket and e+. The exhibition also traces the product's history from its launch on September 13, 1926.