Meiji Milk Chocolate Marks 100 Years With 40 Manga Creators
Meiji announced on Wednesday that its Milk Chocolate brand has partnered with 40 manga creators and 21 artists for the brand's 100th anniversary.
1 source 16h ago
Reporting from 1 source: Anime News Network.
Why it matters
Meiji's centenary lineup leans on the magazine-era hitmakers whose work the brand grew up beside, and on a young bestseller in Frieren, which puts the campaign's appeal across several generations of readers rather than one.
Key Facts
- Meiji announced the Milk Chocolate 100th anniversary collaboration on Wednesday with 40 manga creators and 21 artists.
- The 40 manga creators drew their own characters paired with Meiji Milk Chocolate bars.
- The contributor roster includes Yōichi Takahashi (Captain Tsubasa) and Ai Yazawa (NANA).
- Meiji began selling its chocolate bars in 1926.
- Meiji says the bars are available in China, the United States and Asia.
The manga creators drew their own characters with Meiji Milk Chocolate bars; the gallery artists made original pieces. Contributors include Yōichi Takahashi (Captain Tsubasa), Mitsuru Adachi (Touch), Ai Yazawa (NANA), Yana Toboso (Black Butler) and Kanehito Yamada and Tsukasa Abe (Frieren). Meiji has sold the bars since 1926.
The anniversary campaign splits into two groups. The 40 manga creators drew their own characters holding or paired with a Meiji Milk Chocolate bar, while 21 gallery artists contributed original pieces for the event. The roster runs from Chieko Hosokawa (Ōke no Monshō) and Yōichi Takahashi (Captain Tsubasa) to Norio Sakurai (The Dangers in My Heart) and Yuki Shiwasu (Tamon's B-Side). Meiji states the brand now covers more than twenty other brands and that the bars are sold in China, the United States and Asia.
- Chieko Hosokawa (Ōke no Monshō): Manga creator
- Minako Narita (Alien Street): Manga creator
- Yōichi Takahashi (Captain Tsubasa): Manga creator
- Mitsuru Adachi (Touch): Manga creator
- Tsukasa Hōjō (City Hunter): Manga creator
- Eriko Ono (Kocchi Muite Miko): Manga creator
- Keisuke Itagaki (Baki): Manga creator
- Yōko Kamio (Boys Over Flowers): Manga creator
- Wataru Yoshizumi (Marmalade Boy): Manga creator
- Kaori Yuki (Angel Sanctuary): Manga creator
- Takuya Mitsuda (Major): Manga creator
- Masayuki Kusumi, Jiro Taniguchi (Solitary Gourmet): Manga creators
- Nanpei Yamada (Kōcha Ōji): Manga creator
- Reiko Shimizu (Himitsu - The Top Secret): Manga creator
- Ai Yazawa (NANA): Manga creator
- Tomoko Ninomiya (Nodame Cantabile): Manga creator
- Hiromu Shinozuka (Milmo de Pon!): Manga creator
- Yoshiki Nakamura (Skip Beat!): Manga creator
- Yuuki Obata (Bokura ga Ita): Manga creator
- Asa Higuchi (Ookiku Furikabutte): Manga creator
- An Nakahara (Kirarin Revolution): Manga creator
- Ryo Ikuemi (Kiyoku Yawaku): Manga creator
- Yūji Terajima (Ace of Diamond): Manga creator
- Karuho Shiina (Kimi ni Todoke): Manga creator
- Yana Toboso (Black Butler): Manga creator
- Yuki Suetsugu (Chihayafuru): Manga creator
- Wataru Watanabe (Yowamushi Pedal): Manga creator
- Rino Mizuho (The Magic of Chocolate): Manga creator
- Kotomi Aoki (Kanojo wa Uso o Ai Shisugiteru): Manga creator
- Mizuho Kusanagi (Yona of the Dawn): Manga creator
- Nao Maita (Age 12): Manga creator
- Shinichi Ishizuka (Blue Giant Momentum): Manga creator
- Yūgo Kobayashi (Aoashi): Manga creator
- Tsubasa Yamaguchi (Blue Period): Manga creator
- Shūichi Shigeno (MF Ghost): Manga creator
- Norio Sakurai (The Dangers in My Heart): Manga creator
- Suu Morishita (A Sign of Affection): Manga creator
- Kanehito Yamada, Tsukasa Abe (Frieren: Beyond Journey's End): Manga creators
- Yuki Shiwasu (Tamon's B-Side): Manga creator
- Yuki Fujimoto (Suzuki-kun's Mindful Life): Manga creator
- Takeru Amano: Gallery artist
- Yukino Ohmura: Gallery artist
- Kands: Gallery artist
- Shinji Wakumi: Gallery artist
- Kanno: Gallery artist
- Daichi Kukita: Gallery artist
- Yasuhide Kunimoto: Gallery artist
- Hisashi Tenmyouya: Gallery artist
- Erika Naka: Gallery artist
- Shota Nakatsugawa: Gallery artist
- Yuka Numata: Gallery artist
- Yutaka Hashimoto: Gallery artist
- Ayame Higuchi: Gallery artist
- Toshiyuki Maeda: Gallery artist
- Mishima Tetsuya: Gallery artist
- Aki Tsukamoto: Gallery artist
- Geoffrey Bouillot: Gallery artist
- Lotta Someta: Gallery artist
- Yeka Haski: Gallery artist
- Yuki Matsueda: Gallery artist
- Fyu: Gallery artist
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Sources
- Anime News Network 40 Manga Creators Celebrate Meiji Milk Chocolate's 100th Anniversary