Meiji Milk Chocolate is running a 100th anniversary campaign with 40 manga creators and 21 artists, tied to an exhibition at Tokyo International Forum Hall E2 from December 23 to December 30, 2026. Advance tickets are on sale at Lawson Ticket and e+.
Meiji Milk Chocolate's centenary campaign centers on two linked programs: a roster of 40 manga creators who drew their own characters with the bars, and a separate group of 21 artists who made original pieces. Meiji announced the partnerships on Wednesday, framing the anniversary around the creators whose work ran alongside the brand. The exhibition at Tokyo International Forum Hall E2 runs December 23 to December 30, 2026, open 11:00 to 20:00 with last admission at 19:30.
The contributor list spans several generations of manga readership. Among the 40 manga artists are Mitsuru Adachi (Touch), Tsukasa Hojo (City Hunter), Yoko Kamio (Boys Over Flowers), Ai Yazawa (NANA), Yana Toboso (Black Butler), Yoichi Takahashi (Captain Tsubasa), and Kanehito Yamada and Tsukasa Abe (Frieren). The exhibition orders the manga lineup by serialization start, so the roster reads as a timeline from Showa through Reiwa. A separate artist corner gathers the 21 creators in art and prose. The venue holds more than 60 contributors across manga, art, and prose.
Tickets are 500 yen in advance and 700 yen on the day, with preschool children free. Each ticket comes with one Meiji Milk Chocolate bar. Advance sales opened at 10:00 on October 29 at Lawson Ticket and e+. The exhibition also traces the product's history from its launch on September 13, 1926.
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17h ago
Meiji announced on Wednesday that its Milk Chocolate brand has partnered with 40 manga creators and 21 artists for the brand's 100th anniversary. The manga creators drew their own characters with Meiji Milk Chocolate bars; the gallery artists made original pieces. Contributors include Yōichi Takahashi (Captain Tsubasa), Mitsuru Adachi (Touch), Ai Yazawa (NANA), Yana Toboso (Black Butler) and Kanehito Yamada and Tsukasa Abe (Frieren). Meiji has sold the bars since 1926.
3d ago
Meiji will hold the Meiji Milk Chocolate 100th Anniversary Exhibition at Tokyo International Forum Hall E2 from December 23 to December 30, 2026, running 11:00 to 20:00 with last admission at 19:30. The manga corner carries newly drawn celebratory illustrations and messages from 40 manga artists, among them Mitsuru Adachi of Touch, Tsukasa Hojo of City Hunter, Yoko Kamio of Boys Over Flowers, Ai Yazawa of NANA, and Kanehito Yamada and Tsukasa Abe of Frieren: Beyond Journey's End. A separate artist corner gathers 21 creators, and the venue holds more than 60 contributors in total across manga, art, and prose. Advance tickets are 500 yen, same-day tickets 700 yen, preschool children enter free, and each ticket comes with one Meiji Milk Chocolate bar. Sales open at 10:00 on October 29 at Lawson Ticket and e+. The exhibition also traces the product's history from its launch on September 13, 1926.