1 source 1h ago
ANYCOLOR Acts Against Store That Hired Mugi Hatanoya Impersonator
ANYCOLOR's Team Against Aggressive and Defamatory Behavior released its October 2026 activity report on Friday, October 30.
Reporting from 1 source: KAI-YOU.
Why it matters
The report shows ANYCOLOR treating commercial impersonation of a liver as part of the same enforcement work as defamation and stream raiding, and it puts a case count on that work for the year.
Key Facts
- ANYCOLOR released the October 2026 activity report of its Team Against Aggressive and Defamatory Behavior on Friday, October 30.
- A store hired a person impersonating VTuber Mugi Hatanoya and attracted customers by suggesting they could meet the real person.
- ANYCOLOR said it took necessary measures against the store and is pursuing legal liability over malicious speculation about Hatanoya.
- The report counts 104 cases handled from November 1, 2025 to October 30, 2026, an increase of 9 from 95 the previous year.
- ANYCOLOR had issued a warning on April 10 about malicious impersonation of Hatanoya, including imitations of her speech and tone of voice.
The report covers a store that hired a person impersonating VTuber Mugi Hatanoya and drew customers by suggesting they could meet the real person. ANYCOLOR took measures against the store and is pursuing legal liability over malicious speculation about Hatanoya. The report lists 104 cases handled from November 1, 2025 to October 30, 2026, up 9 from 95 the previous year.
The report also covers bomb threat emails sent to external companies and individual creators under the names of ANYCOLOR, CEO Riku Tazumi, and affiliated livers. Police investigation is ongoing. ANYCOLOR restated its response to defamation against liver Tomoe Shirayuki, announced in July, and said it continues to act on rights infringement from both civil and criminal perspectives.
On Hatanoya, the company had issued a warning on April 10 about malicious impersonation, citing imitations of her speech and tone of voice and use of her visuals, and stating that an account circulating as hers belonged to an unrelated person. ANYCOLOR also filed takedown requests for clip videos that violate its guidelines and unauthorized reuploads of live event footage, and it accepts fan reports through a form on its official website.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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