2 sources 2h ago
BINARY BLOOM Launches With Kagura Mea Perfume, Pre-Orders Open October 30
Adways subsidiary AWU opened pre-orders on October 30, 2026 for BINARY BLOOM, a VTuber fragrance brand, with its first collaboration being an original perfume supervised by Kagura Mea.
Reporting from 2 sources: Denfaminicogamer, PANORA.
Why it matters
The brand draws on the Adways group's agency work with Nanashi Inc. and Varium, which makes this less a one-off perfume tie-in than a group attempt to sell VTuber fandom as a packaged scent line with more collaborations planned.
Key Facts
- AWU, a subsidiary of Adways, launched the VTuber fragrance brand BINARY BLOOM.
- The first BINARY BLOOM collaboration is a perfume supervised by Kagura Mea.
- Pre-orders opened October 30, 2026 and close November 30 at 3:00 Japan time.
- The 50ml eau de toilette costs 8,800 yen and the fragrance tag costs 2,200 yen.
- Deliveries are scheduled to begin sequentially from mid-February 2027.
The lineup is a 50ml eau de toilette at 8,800 yen, a fragrance tag at 2,200 yen, and a set at 11,000 yen with a sticker. Orders close November 30, with shipping from mid-February 2027.
The scent was devised by Kagura Mea under the concept of "a scent that turns you into a woman," and she supervised the blend. It opens on citrus, green and herbal top notes, moves into jasmine and tea, and closes on rose and musk.
Orders run through the BINARY BLOOM official store from October 30 at noon to November 30 at 3:00 Japan time, with deliveries starting sequentially from mid-February 2027. The fragrance tag uses the same components as the eau de toilette, and the set adds one sticker.
- Eau de Toilette 50ml: 8,800 yen, citrus and green top notes, jasmine and tea middle, rose and musk finish
- Fragrance Tag: 2,200 yen, same fragrance components as the eau de toilette
- Eau de Toilette + Fragrance Tag Set: 11,000 yen, includes one sticker per set
Written with AI by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
Add Yomimono as a preferred source on Google