Apple TV and Apple One Prices Rise in US for New Subscribers
The US increase, after a similar July hike in Japan, signals Apple's pricing stance is cracking under rising memory and SSD costs tied to AI data center demand.
Reporting from 1 source: GameBusiness.jp.
Apple raised the US monthly price of Apple TV from $12.99 to $14.99 and Apple One from $19.95 to $21.95. The increase takes effect immediately for new subscribers, while existing subscribers get one month of notice. The move follows four prior price hikes for the service since its 2019 launch at $4.99 per month.
Apple has raised the US monthly price of Apple TV from $12.99 to $14.99, and Apple One from $19.95 to $21.95. New subscribers see the change immediately; existing subscribers are notified one month before it applies.
The service launched in 2019 at $4.99 per month, and this is its fifth price increase. Apple had held out against raising prices while other companies hiked digital products on surging memory and SSD costs driven by AI data center demand. The recently announced Mac mini also carries a higher price than equivalent existing models, and new iPhones expected next month are projected to rise as well.
Japan saw its own Apple TV increase in July, from 900 yen to 1,200 yen, alongside Apple One and other services. The US move could lead to another Japanese increase.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp Apple TVとApple One、米国月額が14.99ドルと21.95ドルに値上げ。新規加入者には即時適用