Avail To Launch Sanrio Characters Pet Goods On October 17
Avail is folding Sanrio licensing into pet merchandise rather than apparel, which puts the characters in a category the store has not stocked at this scale before.
Reporting from 1 source: Inside.
Avail will release Sanrio Characters pet goods on October 17 at its stores and from 12:00 PM the same day on the Shimamura Park online store. The lineup features Hello Kitty, Kuromi, and Hangyodon designs, including outfits that let pets dress as the characters, cart pillows, and 2-way tote bags meant for walks. Purchases are limited to one item per person per product name.
The goods split across three character designs: Hello Kitty, Kuromi, and Hangyodon. Each product carries a purchase limit of one per person, a cap Avail is applying by product name rather than by customer.
The online sale opens on Shimamura Park at noon on the same day the items reach physical stores. Avail directs buyers to the Sanrio official website for details on the individual products.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.