Sanrio Characters remain a licensing catalog spread across capsule toys, apparel collaborations, crane prizes, and a VR racing game. The most recent releases are Bandai's limited-time strawberry Charapaki chocolate on November 9, 2026 and Museum Series ukiyo-e goods at the Gifu City Museum shop from November 6, 2026.
The throughline across these stories is volume: Sanrio Characters merchandise moves through capsule machines, convenience-store lotteries, apparel chains, and crane games on a nearly weekly schedule. Bandai's candy and capsule divisions carry much of the load. In October and November 2026 alone, Bandai scheduled a strawberry Charapaki chocolate at 149 yen with 20 package designs, holiday ornament charms at 300 yen per play, a Pastel Emo-kyun gashapon re-release, a 10-character All Stars Part 3 set, and baby-themed name tag accessories. Several of those lines ship multiple times after the first run, which points to continuing stock rather than one-off drops.
Apparel and retail collaborations form the second track, and they increasingly run through the sanrio house channel. FRAY I.D's seven-piece collection, priced up to 23,100 yen, sold only at sanrio house stores and its official online store. Gelato Pique returned for a second round on October 21 with five characters, and the earlier installment's traffic led to advance LINE reservations. CIAOPANIC TYPY built a 20-item line with wiggle wiggle sized from KIDS to adult, while MAJOLICA put two kids' dress designs on sale October 31 and Spat Shoes added four junior sneaker models on October 28.
Seasonal and venue-based pushes cluster around Halloween and the holiday season. The PUNKS Party Happy Kuji lottery, at 880 yen per draw, ran from September 18 with 10 characters in black punk outfits and a 40cm Kuromi last prize. Taito's Velvety Night crane prizes start November 14 at 300-yen-equivalent prize play, with campaigns through December 6. Gokurakuyu and RAKU SPA ran the Kawaii Bath Time collaboration at 15 locations from October 22 to November 10.
Outside retail, Imagineer is releasing a Nintendo Switch 2 version of Sanrio Characters Miracle Match Magical Tag on November 26, adding a Speed Delivery mode, the Sand Island map, seasonal variants, and local GameShare. Thirdverse's Mayhem Dash: Sky City with Sanrio Characters launched for Meta Quest on July 31. The roster in these stories is wide, reaching from Hello Kitty and Cinnamoroll to Cogimyun, Tābo, KIRIMI-chan, and Lloromannic's Berry and Cherry.
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Bandai's Candy Division is releasing "Sanrio Characters Charapaki Chocolate ~Limited-Time Strawberry Ver.~" on November 9, 2026 at 149 yen tax included. The candy toy comes in strawberry milk and rich strawberry flavors, with pink strawberry-motif packaging across all 20 package designs. The chocolate itself has eight designs: Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pompompurin, Pochacco, Little Twin Stars and Hangyodon.
The gentle SNS GRAVITY is running a Sanrio Characters Halloween and Kuromi birthday collaboration from October 25, 2026 at 1:00 to November 21, 2026 at 23:59. The project includes the new feature My Planet's first Sanrio collaboration, with up to 20 limited decoration items, plus Halloween icons, frames, backgrounds, collaboration gacha, and voice room ranking events.
CIAOPANIC TYPY will release a 20-item triple collaboration collection with Sanrio Characters and wiggle wiggle. The lineup covers bags, pouches and apparel for Hello Kitty, Pompompurin and Kero Kero Keroppi, with apparel sized from KIDS to adult so parents and children can wear matching pieces. Designs use wiggle wiggle's Smile We Love motifs, with flowers, ribbons and hearts worked in embroidery and all-over patterns. Advance reservations at the PALCLOSET store open October 24, 2026, and general sales start November 7.
LINE FRIENDS announced a collaboration with Sanrio Characters marking the brand's 15th anniversary, with a story that shows the two groups preparing a surprise birthday party for Brown. The concept follows secret shopping trips, cake making, and party outfits while Brown remains unaware. A pop-up at LINE FRIENDS SQUARE SHIBUYA and other retail rollouts are planned for January 2027, with item details still to come.
Avail will release Sanrio Characters pet goods on October 17 at its stores and from 12:00 PM the same day on the Shimamura Park online store. The lineup features Hello Kitty, Kuromi, and Hangyodon designs, including outfits that let pets dress as the characters, cart pillows, and 2-way tote bags meant for walks. Purchases are limited to one item per person per product name.
The second Sanrio Characters collaboration with Gokurakuyu and RAKU SPA, titled Kawaii Bath Time, runs from October 22 through November 10, 2026 at 15 locations. It offers newly drawn original goods, collaboration menu items, five character-inspired baths, and in-store decorations. Admission plus the Sanrio Characters Plus Set includes a limited muffler towel, and a RAKU SPA Tsurumi workshop is set for October 24 and 25.
Bandai will release the gashapon "Sanrio Characters Fluffy Name Tag Accessories ~Baby~" in the second week of October, priced at 300 yen with tax included. The lineup has five types: Hello Kitty, My Melody, Pompompurin, Cinnamoroll, and Pochacco. Each mascot has a fluffy flocked texture and comes with canican and ring parts, so the tags can be attached to various places. The product is scheduled to ship multiple times after the initial release.
Shimamura will sell "Sanrio Characters" goods starting at 3:00 PM on October 6 through Shimamura Park, the retailer's online store, according to Inside. The lineup includes cushions and mats featuring Pompompurin, plus tote bags and shopping bags printed with different Sanrio characters, among them Tābo and KIRIMI-chan. A separate gashapon release from Bandai covers different ground: the "Sanrio Characters Fluffy Mejirushi Accessories ~Baby~" line arrives in the second week of October at 300 yen per draw with tax included. Those five mascots are Hello Kitty, My Melody, Pompompurin, Cinnamoroll, and Pochacco, rendered with a flocked texture and packaged with canican and ring parts so they can be clipped to bags and other items. Bandai plans multiple shipments after the first run. Inside lists both the Shimamura drop and the Bandai capsule line as separate Sanrio merchandise releases with their own dates.
The GPSBOX & Kiramekko POPUP STORE runs at Haneda Airport Terminal 1 until September 28. It sells Chiikawa x Sanrio Characters Kiramekko figures in four types, including Chiikawa x My Melody and Usagi x Pompompurin, plus mofusand x Ultraman Kiramekko and GPSBOX figure collections. Items are random, and numbered tickets may be issued on busy days.
Sega announced new Fluffy Figures and mascot additions for the Sonic & Friends x Sanrio Characters collaboration. The Fluffy Figure Enjoy/Relax series features Sonic characters in Sanrio costumes, including a secret Shadow x Hangyodon variant. Silver, Chao, and Rouge join the mascot series. First-wave collaboration goods go on general sale July 17.
AMOCAFE will revive its collaboration cafe between Nintama Rantarou and Sanrio Characters from July 2 to August 2 at its Ikebukuro and Namba Marui locations. The menu changes mid-run, with themed food, sweets, and drinks tied to character pairings. Reservations open June 22 at 18:00.